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2 ways to tell a story

The first way is to frighten people and tell them that the outcome will be terrible if they don't do something.

Second, an alternative way is to try to build a connection with people: "Together, if we work, we can make this better". 

The first one is more urgent and immediate, getting results much quicker, but it's shallow. 

A lot of people made a lot of money this way during the pandemic, but they don't make the same money now. 

The second way is longer lasting, kinder, deeper; it's a thing that lasts for ages.

It's the community that you build that helps you when times are tough.

We all have a choice of which way to jump, but we can't do both at once.

Colin Campbell
By Colin Campbell
on 26/02/24 18:00
   

The first way is to frighten people and tell them that the outcome will be terrible if they don't do something.Second, an...

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I'm told by various people who claim to be in the know that what we should do here at the clinic is to remove some of our...

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You don't need more than a minute to start your next thing.You don't need more than a minute to make a decision to change.It...

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If in doubt, be kind. You can always be horrible later if the circumstances dictate (rarely). 

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By Colin Campbell
on 17/02/24 18:00

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