The UK's highest rated dental business coaching programme
In summer 2026, The Campbell Academy acquired Extreme Business, bringing Chris Barrow's coaching together with Colin Campbell's operational experience and The Campbell Academy's education, infrastructure and team. The Campbell Academy is now the definitive home of business education for independent dental practices, one connected pathway from free advice through to intensive coaching.
Extreme Business isn't being replaced. Same coach, same relationships, now backed by a wider team, stronger infrastructure and a level of service neither business could offer on its own.
When Extreme Business launched, the promise was simple: double your profits within three years. Some members have gone further, some are still working toward it, but the pattern holds. Practices that follow the Extreme Business Process, a 50+ step action plan built on 30 years of coaching, see it happen.
The landscape for UK and Irish dental practice sales is changing, and fewer owners want to sell. That's led to what Chris calls the Age of the Golden Goose: a business built to keep, not exit, one you can step back from almost entirely (as few as 12 board meetings a year) while still keeping all the profit.
Whether you want to grow, sell or simply step back, Extreme Business is built to get you there.
Not sure if it's the right fit? Book a complimentary discovery call and Chris will listen to your current situation and goals, then tell you honestly whether Extreme Business will help.
Book your discovery callExtreme Business gives you experienced coaching, but it also puts you alongside other independent dental practice owners who understand the reality of building and running a business. You have people to ask, challenge, share with and learn from throughout the year.
Our quarterly days bring the Extreme community together to learn, share ideas and build relationships with other ambitious practice owners and senior teams.
Weekly Huddles and the Extreme WhatsApp community keep the conversation going. Ask questions, share challenges and hear how other owners are approaching the same problems.
Extreme membership includes access to The Clubhouse for the practice owner, connecting you to the wider Campbell Academy clinical and business mentoring community.
Extreme Business runs in 90-day cycles, four quarters a year. Each quarter gives you a clear period to set priorities, take action and review progress, with coaching, community and accountability helping you and your senior team stay on track.
Turning clinical capability into sustainable growth. A full day bringing the Extreme community together with leading clinical experts to explore how developing your clinical skills can create new opportunities and grow your business. 4 days a year, 2 tickets included per day.
A complete framework for your Senior Leadership Team. Led by Chris Barrow in 2027, helping your SLT build the structure, routines and accountability needed to run your business clock and turn strategy into action. 4 days a year, 4 tickets included per day.
Every Tuesday at 19:00, join Chris, the Campbell Academy MDCT and fellow Extreme members for live group coaching. Bring your questions, hear what other owners are working through and leave with practical ideas you can apply.
A scheduled quarterly video call with appropriate members of the MDCT. Arrive with your specific objectives and leave with direct, practical feedback on where to focus next.
Unlimited email access to your coaching team, headed up by Chris Barrow and backed by the wider MDCT. Requests for help, copy to review, marketing material for feedback, whatever you need.
Unlimited access for your whole team, employed and self-employed, to our full archive of training and development courses, including the newly re-recorded Extreme Business resource library.
Joining forces with The Campbell Academy means Extreme Business now sits on a bigger team and stronger infrastructure than either business had alone.
Full, unrestricted access to the Clubhouse community for practice owners: clinical and commercial mentorship, peer discussion channels, and monthly live sessions with The Campbell Academy faculty. Normally £300/month on its own, included as part of your Extreme Business membership.
The single biggest lever you have for improving your practice, your patient care and your team. Build a structured three-year strategic plan designed around The Campbell Academy Business Clock, through the ITI Digital Dental Entrepreneurial Programme or the 5-Day Bootcamp , both discounted 30% for members, and revisit it every three years to keep your practice moving forward. Neither course is compulsory, but we consider them the best route to a plan grounded in real strategy.
A dedicated AI assistant built specifically for the Extreme Business group. A fast, practical resource that keeps growing as part of your membership.
Separate Owner, Manager and Marketing WhatsApp groups to talk business all day long, plus our not-for-profit Buying Group with selected deals from professional service and capital equipment providers.
Your Extreme membership includes 24 tickets across our 2027 quarterly events, bringing owners, clinicians and Senior Leadership Teams together for the Clinical Business Series and Business Implementation Series.
Our quarterly events take place across the UK and Ireland, making it easier for the Extreme community to come together throughout the year.
Alongside the core coaching principles Chris has taught since 1993, here's where the innovation happens.
The overall objective: doubling your EBITDA, and with it, your profits and your goodwill value.
“Chris's talk today was relevant, insightful, thought provoking and knowledgeably delivered. Thank you. From Nick and Anita Williams at Lime Tree Dental Practice, Portishead.”
“Fantastic morning spent with Chris today. Every time I see him I learn so much. From mindset to actions, I always walk away with changes that can be made in the practice immediately.”
“Chris Barrow's Extreme Business seminar was at Cheltenham Racecourse today. Chris engaged well with the audience and the presentation was very interesting and funny at times too.”
No tiers, no add-ons to negotiate. One monthly investment covers everything on this page, for your whole business.
No. It's an ongoing coaching membership, not a fixed-length course. You join, and you stay for as long as it's helping you build the business you want.
No. Extreme Business is designed for practice owners at any stage. Some members join alongside the Bootcamp or the Digital Dental Entrepreneurial Programme, which are discounted for members, but neither is required.
No. You're supported by the Multi-Disciplinary Coaching Team (MDCT), headed up by Chris Barrow and Colin Campbell together, and backed by the wider Campbell Academy faculty as it continues to grow. Chris personally leads your quarterly 1:1 and weekly group coaching calls, with the right MDCT specialist brought in wherever it's most useful.
Extreme Business is built as a multi-year relationship. We work in 90-day cycles, and most of the value compounds over consecutive cycles rather than a single quarter.
Book a complimentary discovery call. We will listen to your current situation and goals, and tell you honestly whether membership will help before you commit to anything.
Extreme Business combines experienced coaching, a community of independent practice owners and the accountability to help you turn your plans into action with confidence.
Tell us a little about your practice and where you want to get to. We'll arrange a complimentary Zoom call with Chris to talk through your ambitions, answer your questions and see whether Extreme Business is the right fit for you.
No pressure and no hard sell. Just a useful conversation about your business and what might help you move it forward.
Prefer to talk?
Contact us →
0115 982 3919 · info@campbellacademy.co.uk
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Edwalton Business Park
Landmere Lane, Edwalton
Nottingham
NG12 4JL