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Extreme Business by The Campbell Academy

Join the Extreme Business Community

The UK's highest rated dental business coaching programme

★★★★★ 400+ 5-star reviews
Chris Barrow and Colin Campbell
Headed up by Chris Barrow & Colin Campbell
30+ years coaching UK dental practice owners
Coaching + Community = Confidence
The next chapter

Extreme Business is now part of The Campbell Academy

In summer 2026, The Campbell Academy acquired Extreme Business, bringing Chris Barrow's coaching together with Colin Campbell's operational experience and The Campbell Academy's education, infrastructure and team. The Campbell Academy is now the definitive home of business education for independent dental practices, one connected pathway from free advice through to intensive coaching.

Extreme Business isn't being replaced. Same coach, same relationships, now backed by a wider team, stronger infrastructure and a level of service neither business could offer on its own.

The wider Campbell team
Backed by the wider Campbell team and infrastructure
The vision

Build a business you're proud to keep, not just one you could sell

When Extreme Business launched, the promise was simple: double your profits within three years. Some members have gone further, some are still working toward it, but the pattern holds. Practices that follow the Extreme Business Process, a 50+ step action plan built on 30 years of coaching, see it happen.

The landscape for UK and Irish dental practice sales is changing, and fewer owners want to sell. That's led to what Chris calls the Age of the Golden Goose: a business built to keep, not exit, one you can step back from almost entirely (as few as 12 board meetings a year) while still keeping all the profit.

Whether you want to grow, sell or simply step back, Extreme Business is built to get you there.

Chris Barrow
Chris Barrow Business Coach
Ready to build your golden goose?

Not sure if it's the right fit? Book a complimentary discovery call and Chris will listen to your current situation and goals, then tell you honestly whether Extreme Business will help.

Book your discovery call
Coaching + Community = Confidence

Great coaching matters. So do the people around you.

Extreme Business gives you experienced coaching, but it also puts you alongside other independent dental practice owners who understand the reality of building and running a business. You have people to ask, challenge, share with and learn from throughout the year.

In the room

Our quarterly days bring the Extreme community together to learn, share ideas and build relationships with other ambitious practice owners and senior teams.

Between the meetings

Weekly Huddles and the Extreme WhatsApp community keep the conversation going. Ask questions, share challenges and hear how other owners are approaching the same problems.

Part of something bigger

Extreme membership includes access to The Clubhouse for the practice owner, connecting you to the wider Campbell Academy clinical and business mentoring community.

How it works

What's included every 12 weeks

Extreme Business runs in 90-day cycles, four quarters a year. Each quarter gives you a clear period to set priorities, take action and review progress, with coaching, community and accountability helping you and your senior team stay on track.

Quarterly Clinical Business Series

Turning clinical capability into sustainable growth. A full day bringing the Extreme community together with leading clinical experts to explore how developing your clinical skills can create new opportunities and grow your business. 4 days a year, 2 tickets included per day.

Quarterly Business Implementation Series

A complete framework for your Senior Leadership Team. Led by Chris Barrow in 2027, helping your SLT build the structure, routines and accountability needed to run your business clock and turn strategy into action. 4 days a year, 4 tickets included per day.

Weekly Huddles

Every Tuesday at 19:00, join Chris, the Campbell Academy MDCT and fellow Extreme members for live group coaching. Bring your questions, hear what other owners are working through and leave with practical ideas you can apply.

Quarterly 1:1 coaching

A scheduled quarterly video call with appropriate members of the MDCT. Arrive with your specific objectives and leave with direct, practical feedback on where to focus next.

Unlimited email access

Unlimited email access to your coaching team, headed up by Chris Barrow and backed by the wider MDCT. Requests for help, copy to review, marketing material for feedback, whatever you need.

Online team training platform

Unlimited access for your whole team, employed and self-employed, to our full archive of training and development courses, including the newly re-recorded Extreme Business resource library.

Part of The Campbell Academy

Your membership also includes

Joining forces with The Campbell Academy means Extreme Business now sits on a bigger team and stronger infrastructure than either business had alone.

Full Clubhouse access

Full, unrestricted access to the Clubhouse community for practice owners: clinical and commercial mentorship, peer discussion channels, and monthly live sessions with The Campbell Academy faculty. Normally £300/month on its own, included as part of your Extreme Business membership.

Your three-year strategic plan

The single biggest lever you have for improving your practice, your patient care and your team. Build a structured three-year strategic plan designed around The Campbell Academy Business Clock, through the ITI Digital Dental Entrepreneurial Programme or the 5-Day Bootcamp , both discounted 30% for members, and revisit it every three years to keep your practice moving forward. Neither course is compulsory, but we consider them the best route to a plan grounded in real strategy.

The Campbell Academy Autopilot

A dedicated AI assistant built specifically for the Extreme Business group. A fast, practical resource that keeps growing as part of your membership.

WhatsApp groups & Buying Group

Separate Owner, Manager and Marketing WhatsApp groups to talk business all day long, plus our not-for-profit Buying Group with selected deals from professional service and capital equipment providers.

2027 Quarterly Events

Live, regional and worth the trip

Your Extreme membership includes 24 tickets across our 2027 quarterly events, bringing owners, clinicians and Senior Leadership Teams together for the Clinical Business Series and Business Implementation Series.

Map of the UK and Ireland showing Extreme Business event locations

Where we run them

Our quarterly events take place across the UK and Ireland, making it easier for the Extreme community to come together throughout the year.

  • London
  • Bristol
  • Birmingham
  • Manchester
  • Leeds
  • Edinburgh
  • Belfast
Ask about your nearest date
Your coaching team

Headed up by Chris Barrow & Colin Campbell

Chris Barrow
Chris Barrow
Business Coach
Over 30 years coaching UK dental practice owners, respected for his work in leadership, mindset and sustainable practice growth.
Colin Campbell
Colin Campbell
Director, The Campbell Academy
Built The Campbell Clinic from a single surgery into a multi-million-pound practice; brings that operational experience into Extreme Business.
The Campbell Academy
Multi-Disciplinary Coaching Team (MDCT)
Your coaching bench keeps growing as the faculty expands, so support isn't dependent on any one person's diary.
Beyond the fundamentals

Where we'll actually focus together

Alongside the core coaching principles Chris has taught since 1993, here's where the innovation happens.

  • The self-managing business - coaching your senior team to run the business day-to-day, without you.
  • The associate-driven business - reducing or eliminating your clinical time, growing adjusted EBITDA through associate productivity.
  • The hygiene/therapy-led business - preventative maintenance and private treatment upselling, delivered by your hygiene and therapy team.
  • Advanced financial modelling - benchmarking performance and analysing the profitability of every fee-earner.
  • Low-cost internal marketing - driving new patient enquiries through word-of-mouth and digital recommendation.
  • Inbound marketing - making sure Google recognises you as the expert in your field and sends new patient enquiries your way.
  • The complete digital patient workflow - combining technology and people to maximise conversion, average patient value and reviews.
  • The ideal team - recruiting and retaining people whose performance and behaviour match your core values.

The overall objective: doubling your EBITDA, and with it, your profits and your goodwill value.

In their words

Hear from the Extreme Business community

★★★★★

“Chris's talk today was relevant, insightful, thought provoking and knowledgeably delivered. Thank you. From Nick and Anita Williams at Lime Tree Dental Practice, Portishead.”

Anita
★★★★★

“Fantastic morning spent with Chris today. Every time I see him I learn so much. From mindset to actions, I always walk away with changes that can be made in the practice immediately.”

Leanne
★★★★★

“Chris Barrow's Extreme Business seminar was at Cheltenham Racecourse today. Chris engaged well with the audience and the presentation was very interesting and funny at times too.”

Emma
Your investment

One community, one price

No tiers, no add-ons to negotiate. One monthly investment covers everything on this page, for your whole business.

  • Quarterly Clinical Business and Business Implementation days
  • Weekly Huddles
  • Unlimited email access and quarterly 1:1 coaching
  • Full Clubhouse access and 30% off DDEP and Bootcamp
Membership fee
£840 /month, inc. VAT
One dental business, one price, everything on this page included.
Book your discovery call
No obligation. Chris will tell you honestly if it's not the right fit.
FAQs

Your questions answered

No. It's an ongoing coaching membership, not a fixed-length course. You join, and you stay for as long as it's helping you build the business you want.

No. Extreme Business is designed for practice owners at any stage. Some members join alongside the Bootcamp or the Digital Dental Entrepreneurial Programme, which are discounted for members, but neither is required.

No. You're supported by the Multi-Disciplinary Coaching Team (MDCT), headed up by Chris Barrow and Colin Campbell together, and backed by the wider Campbell Academy faculty as it continues to grow. Chris personally leads your quarterly 1:1 and weekly group coaching calls, with the right MDCT specialist brought in wherever it's most useful.

Extreme Business is built as a multi-year relationship. We work in 90-day cycles, and most of the value compounds over consecutive cycles rather than a single quarter.

Book a complimentary discovery call. We will listen to your current situation and goals, and tell you honestly whether membership will help before you commit to anything.

Take the next step

Ready to build your golden goose?

Extreme Business combines experienced coaching, a community of independent practice owners and the accountability to help you turn your plans into action with confidence.

Tell us a little about your practice and where you want to get to. We'll arrange a complimentary Zoom call with Chris to talk through your ambitions, answer your questions and see whether Extreme Business is the right fit for you.

No pressure and no hard sell. Just a useful conversation about your business and what might help you move it forward.

Prefer to talk? Contact us →
0115 982 3919 · info@campbellacademy.co.uk

Book your complimentary discovery call

Leave your details and we'll be in touch to arrange a time with Chris.