Business Training · Online · with the ITI

The ITI Digital Dental Entrepreneurial Program

A practical 7-week online programme teaching dentists the real business side of dentistry — strategy, marketing, finance, leadership and growth. Delivered with the International Team for Implantology.

Starts

26 October 2026

Format

7 weeks online

CPD

26 hours

Enquire now Free course preview + brochure

£250k→£5m

the clinic growth behind it

modules

26h

verifiable CPD

ITI

delivered in partnership

Why this programme

Built on real experience, not theory

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Real experience, not theory

The lessons behind growing a clinic from £250k to £5m.

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Fits around practice

Learn online, around your day-to-day — no time away from the chair.

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Apply it immediately

Practical frameworks you can use in your practice straight away.

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Delivered with the ITI

In partnership with the International Team for Implantology.

Why it matters

Most dentists are never taught the business of dentistry

Dentists spend years developing clinical skills, yet very little time learning how practices actually work as businesses. Whether you plan to own, partner or lead, understanding how successful practices operate is essential.

Rather than teaching business as theory, the programme draws on the real growth of The Campbell Clinic from £250k to £5m — real decisions, real challenges and real growth, translated into principles you can apply in your own career and practice.

What you'll learn

Strategy — how successful practices think and plan
Marketing — how practices attract and convert patients
Finance — the numbers behind a healthy practice
Leadership — how to lead your people more effectively
Sales & patient communication — building trust and case acceptance
Career development — a stronger, more sustainable future

Hear from Colin

A short introduction to the programme

Who it's for

For dentists who want more than clinical skill alone

Associates

Understand how practices grow, how decisions are made, and how commercial thinking shapes long-term career opportunities.

Future leaders

Preparing for ownership, partnership or leadership — building confidence in strategy, finance, team leadership and growth.

Practice owners

Sharpen your thinking around leadership, business planning, patient acquisition, finance and sustainable growth.

The programme

10 modules covering the business of dentistry

The programme's structure and platforms (Slack and the Online Academy), your first mini-project, and a 45-minute live webinar with Colin and the cohort.

Defining your future direction with 'Start With Why' — purpose, values, vision and a mission statement that resonates with your team and patients.

A structured finance project — revenue, profitability and the financial decision-making behind long-term success.

A marketing project based on proven Campbell strategies — brand positioning, patient acquisition and visibility.

Optimising the patient journey and case acceptance — communication, trust and structured consultations.

Building strong teams and people systems — recruitment, performance management and team communication.

The principles of leading a modern practice — leadership styles, decision-making and team culture.

Building a structured strategic plan — one- and three-year planning for continuous improvement.

Bringing every project together into a comprehensive business plan for your own practice.

Complete outstanding projects and reflect, closing with a live Zoom webinar with Colin and the faculty.

What you'll gain

What you'll walk away with

Commercial confidence

The confidence to make better decisions across finance, marketing, leadership and growth.

A clear strategy

A structured way to plan for your practice or career — over one and three years.

Practical frameworks

Real tools from a working practice, ready to apply in your own straight away.

Your own business plan

By the end, a comprehensive business plan built around your own practice.

Your faculty

Learn from people who have built and led a dental business

Colin Campbell

Founder

Founded The Campbell Clinic and The Campbell Academy; shares practical lessons from building and leading a successful dental business.

Hayley Brown

Managing Director

Oversees the strategic direction of a £5m group; expertise in HR, operational leadership and financial management.

Alex Jones

Former Practice Owner & Clinician

Built and sold dental businesses; helps delegates understand financial performance and commercial decision-making.

Tom Reason

Education & Marketing Director

Leads education and marketing across the Clinic and Academy; practical insight into modern dental marketing and patient acquisition.

What delegates say

Hear from dentists who've done it

★★★★★

“An incredible course — highly recommended for any business owner in dentistry. I've been a practice owner for nearly 30 years and still learned a great deal.”

ElaineProgramme delegate

Maja & Krzysztof — delegate testimonial

Dan — delegate testimonial

Bhup — delegate testimonial

Try before you book — free

Watch part of the course for free

Get free access to sections of the leadership, finance and marketing modules — plus the full programme brochure — straight to your inbox.

Get free access + brochure

Pricing & registration

Join the programme

Available at a preferential rate for ITI members, with a standard rate for non-members. Questions before booking? Our team is happy to help.

26 hours of verifiable CPD
10 modules over 7 weeks, online
Delivered in partnership with the ITI

Programme fees

ITI Member£1,690

Non-member£1,995

Starts 26 October 2026 · 7 weeks online · 26 hours CPD.

Book your place

Not an ITI member? You can still join at the standard rate.

Your questions answered

Common questions about the programme

No — the programme is open to everyone. ITI members join at a preferential rate of £1,690; the standard rate for non-members is £1,995.

It's a structured 7-week online programme with a fixed start date. Module content is released through our Online Academy, you engage with the faculty and cohort on Slack, and there are two live webinars — an opening session in week one and a closing session in the final week.

The next cohort starts 26 October 2026 and runs for 7 weeks online, across 10 modules.

No — it's about the business of dentistry: strategy, marketing, finance, sales, HR, leadership and building a business plan. There's no clinical content or patients involved.

Yes — it's designed to be completed around your day-to-day, with no time away from the chair. You work through the modules and projects online at times that suit you, alongside the two live webinars.

26 hours of verifiable CPD across the seven weeks.

Dentists who want to understand the business side of practice — associates, those considering ownership, partnership or leadership, and existing owners who want stronger commercial clarity.

Book your place via the pricing page, download the brochure, or complete the enquiry form and our team will be in touch to help you decide if it's the right fit.

Enquire

Is the programme right for you?

Tell us a bit about you and we'll be in touch to explain how it works, the ITI-member rate, and whether it's the right fit for your career or practice.

Prefer to talk? Contact us →
0115 982 3919 · info@campbellacademy.co.uk

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