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The Year Implant Course

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Scale up your practice
for a better future

The ITI Digital Dental Entrepreneurial Program
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WHEN

Begins October 28th 2024

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WHERE

Online

 

certification (1)
CPD

26 hours across 7 weeks

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Download Course Brochure

Maximise your business with the fundamental components of every successful practice.

The ITI Digital Dental Entrepreneurial Program is a seven-week online business course designed by dentists for dentists. An experienced team leads the course, sharing the knowledge and insights that helped grow The Campbell Clinic from a £250,000 business to a £5,000,000 business.

Who is the ITI Digital Dental Entrepreneurial program for?

Designed for Dentists
For Dentists Preparing to Acquire Their First Practice
Dentists who are looking to acquire a practice soon and want to lay the foundations for their business in advance with a clear roadmap and strategy.
For New Practice Owners Facing Early Challenges
For New Practice Owners Facing Early Challenges
New practice owners who are looking for help navigating the challenges of early practice ownership, benefitting from the insights and shortcuts provided by a more experienced dental business.
For Experienced Practice Owners Seeking Growth
For Experienced Practice Owners Seeking Growth
Experienced practice owners who want to take their practice to the next level or are burnt out and need help building more efficient systems.

Hear from Colin Campbell, Course Director & ITI Senior Fellow!

 

 

  Download the brochure & watch part of the course for free! 

Colin Campbell

BDS FDS RCS (Ed)

Director & Specialist in Oral Surgery

GDC No: 70058

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Colin has been a dentist for almost 30 years and has been involved with the ITI for 25 years and he’s been a business owner and director for 15 years.

Clinically, Colin has placed over 6000 dental implants and provided thousands of lectures to educate colleagues in implant dentistry and other clinical matters. He has also worked extensively as a medical-legal expert witness.

In the past 15 years, Colin has set up three separate dental businesses as start-ups, building one business to success and then selling and developing two further businesses, one as The Campbell Clinic, a clinical specialist dental practice and the second, The Campbell Academy, a clinical education business.

During this time, these businesses have grown over 20 times and Colin has lectured extensively on matters related to dental business, leadership and entrepreneurship.

Colin is a fellow of the Royal College of Surgeons of Edinburgh, a senior fellow of the ITI and a fellow of the College of General Dentistry (UK).

Colin lives with his wife and three children.

Hayley Brown

Managing Director of The Campbell Clinic

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Hayley Brown is a qualified dental nurse who has worked side by side with Colin since she was a trainee in 2006 (17 years).

She moved to work at The Campbell Clinic in 2009 to become the senior dental implant nurse and quickly became the practice manager and ultimately the managing director/CEO of The Campbell Clinic Group.

Hayley now oversees the strategic direction of a business which turns over £5 million per year with 55 staff and is expected to double in the next five years.

Much of the success of The Campbell Clinic Group over the past 10 years has been due to the exceptional management and leadership of Hayley Brown.

Hayley's areas of expertise include human asset management (human resources), operational management and direction, and financial management and direction.

Hayley has completed level seven (masters) education in management and business.

She lives in Nottingham with her husband and two young children.

Tom Reason

Education & Marketing Director

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Tom graduated with his first degree in history from the University of East Anglia and moved to work in recruitment in London, the financial centre of London's financial markets.

After leaving this position, Tom agreed to take up a position with Colin in a start-up business to develop The Campbell Academy in 2015 from its early stages.

From that time, Tom has progressed to become the director of The Campbell Academy and the Education and Marketing Director of The Campbell Clinic Group and has secured a First-Class Honours in Digital Marketing with Nottingham Trent.

Tom is an expert in digital dental marketing having been responsible for leading a team of five people to provide all aspects of digital and non-digital marketing for The Campbell Clinic and Campbell Academy.

Tom has now lectured extensively to different dental professionals to assist them in their marketing strategies and works closely with some of The Campbell Clinic's commercial partners in helping them with their overall marketing strategies and implementation.

Tom lives in Nottingham with his partner and his dog.

Alex Jones

BSc (Hons) BDS (Sheff)

Clinical Director

GDC No: 76127

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Alex is a successful entrepreneur and business owner who first graduated as a science graduate from the University of Sheffield in England.

He went on to study dentistry and then to open several dental practices and build a group of two dental practices which he successfully sold to a DSO (dental service organisation) in 2022.

Alex is a hugely skilled clinician in surgery and restorative, has placed and restored thousands of dental implants, and is a particular expert in immediate full arch loading.

Alex gained tremendous experience in the setting up development and ultimate sale of the dental businesses he was part of and joined The Campbell Clinic team as clinical director in 2023.

Alex’s area of expertise is overall business development, operations, finances and strategic direction of businesses together with understanding the overall value of setting up a business and the value of the business moving forwards.

Alex lives in Sheffield with his wife and his three children.

Course Structure

Module 1 - Introduction and Live Webinar

Module 2 - Vision Setting

Module 3 - Finance

Module 4 -  Marketing

Module 5 - Sales

Module 6 - HR

Module 7 -  Leadership

Module 8 - Strategy

Module 9 - Business Plan

Module 10 - Course Close and Live Webinar

Dates

28th October 2024

4th November 2024

7th November 2024

14th November 2024

18th November 2024

21st November 2024

25th November 2024

28th November2024

2nd December 2024

9th December 2024

Key Features:

 

  1. Nine projects are to be completed ensuring you exit the course with the tools and frameworks to move your business forward.

  2. An exceptional faculty from a variety of disciplines, led by Colin Campbell. Colin is an Implant Surgeon and senior ITI Fellow who has developed a dental practice in Nottingham into a £5 million turnover business with 55 staff members.

  3. The course builds a tribe environment and belonging for you to discuss concepts and ideas.

  4. A digital course that creates a flexible learning experience enabling you to work this around your clinical time

  5. Online discussion group for the life of the course for all members to discuss and share projects in addition to sharing knowledge and skills.

  6. You will be provided templates and examples to help you through the process and the completion of the projects.

Following completion of this course, participants will have an improved understanding of the following:

 

1. The future vision of your business – setting the long-term direction.

2. How to develop new financial structures for your business to be more financially effective, efficient, and profitable.

3. How to explore new marketing initiatives in your business, within your existing budget framework to improve new patient flow to your practice.

4. To investigate modern HR management strategies and tactics to build the best possible dental practice team.

5. How to begin to organise a proper sales system within your practice to ensure that only the minimum amount of contacts who would like to come to engage for treatment and care are lost.

6. How to plan strategically over a year (or three years) to see constant improvement in your business.

7. To investigate leadership concepts to allow you to examine and interrogate your own leadership styles.

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Watch the videos below to hear from delegates who have attended the course

WHAT IS THE ITI DIGITAL DENTAL ENTREPRENEURIAL PROGRAM?

CREATED BY DENTISTS, FOR DENTISTS

This 7-week online program was created by dentists for dentists. It was developed by a dental team that has already followed the path to building a successful practice. The team will share their knowledge and experience through a structured and practical learning journey that you can immediately apply in your daily practice.

Live sessions with Colin Campbell, ITI Senior Fellow & successful practice owner, providing savvy insights into how he grew his practice.

Dedicated experts with different areas of expertise answer all your questions promptly, from theory to practice, via Slack. Slack is the ideal tool to stay in touch with your peers, contact our experts, share additional content and start discussions. This collaborative environment ensures you receive tailored assistance throughout the program, enabling you to confidently apply your newfound knowledge in real-world scenarios.

At the end of the program, you will use your newly gained knowledge to create a personal 3-year business plan for your practice.

With a clear roadmap, you can scale up your practice for a better future!

Access Free Business Resources

ITI Certificate -4

The Schedule

 

The course spans seven weeks, beginning with an introductory week and ending with a week dedicated to finalising projects and learning content. During the five weeks in between, you will complete two projects each week, with submissions expected on Thursdays and Sundays.

We have thoughtfully designed the course to offer you a high degree of flexibility, allowing you to work around your clinical commitments. This flexibility lets you choose suitable times to engage with the course materials and complete the required tasks. The course structure helps you manage your time effectively, ensuring you can complete most of the work at your convenience.

By accommodating clinical schedules and providing flexibility, the course allows you to successfully balance your professional responsibilities while actively participating in the program. This approach will enable you to customise your learning experience and maximise your engagement with the course content.

Access Free Dental Business Resources

 

Module 1: Introduction including Live Webinar

Module 1: Introduction

The first week and module of the course are an introduction that sets the tone for the whole course and outlines its logistics. You can access online learning platforms, including Slack and the Online Academy.

 

You will be assigned your first mini-project, and there will be a 45-minute live webinar with Colin, the other faculty members, and the rest of the cohort.
Module 2: Vision Setting

Module 2: Vision Setting

Module 2 sets up your business's future vision using Simon Sinek's 'Start with Why' model and delves deeper into developing a concrete strategy to achieve that vision. By understanding your business's core purpose and values, Module 2 enables you to articulate a compelling mission statement that resonates with your team members and target audience.

Module 3: Finance

Module 3: Finance

During Module 3, you will complete the finance project and gain valuable insights into your business's financial intricacies. This finance project equips you with the tools and knowledge to make informed financial decisions that will contribute to your business's long-term success.

Module 4: Marketing

Module 4: Marketing

Module 4 introduces the Marketing project, based on tried-and-tested marketing tactics used at The Campbell Academy and The Campbell Clinic. You will gain a comprehensive understanding of the key elements involved in developing successful marketing campaigns to enhance your brand visibility, attract new customers, and ultimately drive business growth.

Module 5: Sales

Module 5: Sales

Following the Marketing module, you will delve into the Sales module, which aims to optimise the customer journey and minimise the loss of potential contacts who express interest in engaging for treatment. We have thoughtfully designed this module to equip you with the skills and strategies to effectively convert leads into loyal customers.

Module 6: HR

Module 6: HR

This module will introduce delegates to the HR Project, emphasising the implementation of structured HR practices and performance management systems and leveraging digital products for effective meetings and engagement. The project aims to equip you with the necessary tools and strategies to optimise human resources within your organisation.

Module 7: Leadership

Module 7: Leadership

During the Leadership module, you will use the Leadership project to illustrate the key concepts and principles of leading a modern dental practice. We designed this module to equip you with the skills and knowledge needed to excel in leadership roles within the dental industry. By actively participating in this Leadership project, you will enhance your leadership capabilities and acquire the tools to navigate the complexities of running a modern dental practice. 
Module 8: Strategy

Module 8: Strategy

The Strategy Project starts module 8 by showing how to plan strategically over a year (or three years) to see a business improve constantly. You will gain the skills and knowledge to create a robust strategic plan that drives constant improvement and sustainable growth.

Module 9: Business Plan

Module 9: Business Plan


The final module involves integrating all the knowledge gained from the previous projects into a comprehensive business plan. This final project allows you to synthesise what you have learned and demonstrate your ability to create a well-rounded and actionable plan for your dental practice. 

Module 10: Course Close and Live Webinar

Module 10: Course Close and Live Webinar

During the final week, you'll be able to catch up on any unfinished projects or additional work that may be required. This week is a dedicated time for delegates to address any outstanding tasks and seek guidance from the team members for advice or support.
 
You will have access to the online learning platform for five weeks after the course finishes, and we will add you to an Alumni Slack channel at the end of the course.
 
To conclude the course and the projects, you will participate in a Zoom call with Colin Campbell, the rest of the faculty, and fellow delegates. This call will be a final opportunity to reflect on the course, share insights, and celebrate the achievements and progress made throughout the program.

20

Completed Online

The course is completed online on The Campbell Academy's Learning Management System and Slack channel. This provides an extremely flexible format for attendees, meaning they can complete the weekly learning content at a time that suits them.

 

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Pricing & Registration

FILL OUT YOUR INFORMATION BELOW
Program Fees

ITI Member: £1,590

Non-member: £1,900

Not an ITI Member yet?

Join the ITI to broaden your implant dentistry horizons and enjoy many professional benefits.

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Your Questions Answered

Who is this course for?

We designed this course for anyone in dentistry with an entrepreneurial mindset who seeks to acquire or develop the skills needed to successfully navigate the business aspects of running a dental practice.
 
Previous attendees have included dental business owners, aspiring dental business owners, Practice Managers, and other members of a dental practice management team.

How is the course content delivered?

We will deliver the course through two platforms. First, our Learning Management System will release prerecorded lecture content to you weekly. Second, a dedicated course Slack channel will allow you to communicate with your peers and receive coaching support throughout the seven weeks. Also, each module will have an Academy faculty member assigned as the coach, who can answer any questions about the module.
 
Two live sessions will be scheduled during the course, during the first and final weeks of the program. The sessions will take place in the evening and last a maximum of one hour. If you cannot attend the live sessions, they will be recorded for later access.

How much time should I dedicate to the course?

To maximise the benefits of this course, you will need to understand that your commitment and active participation will directly impact what you gain from it. We often compare this course to joining a gym, where you make real progress through consistent attendance and effort. Just to let you know, simply enrolling in the course will not be enough; you will need to attend regularly and actively engage with the material throughout the seven weeks.

Throughout each week of the course, you can expect to dedicate approximately 90 minutes to recorded lectures. We designed these lectures to be flexible, allowing you to watch them conveniently. However, the actual value is in your commitment to completing the nine projects assigned over the course duration. These projects will require a minimum of two hours each to complete effectively.

What if I am away/on holiday for one of the weeks?

We intentionally designed the course to offer maximum flexibility. If you happen to be away for one of the weeks or fall behind slightly, it's not a problem. You will have the opportunity to catch up, and we will provide you with access to the Learning Management System for seven weeks after the program's final day.

How much does the course cost?

The course costs £1,590 for ITI Members. For non-members, the price is £1,900.

If you are not an ITI Member yet, you can join the ITI to broaden your implant dentistry horizons and enjoy many professional benefits.

Become an ITI Member.

Is there an exam at the end of the course?

No, there is no test. Throughout the course, you will be expected to complete a series of projects, ultimately culminating in the production of a one —to three-year dental business plan for your practice. 
 
This will allow you to exit the course with a roadmap that you can immediately apply to your practice.

Is there more work to complete in certain weeks of the course?

The first week of the course is very much introductory. It is all about familiarising yourself with the online platforms and meeting your fellow course delegates and faculty on Slack and on the live webinar.

Following the initial week, the course intensifies over the next five weeks, diving into in-depth learning content and engaging course projects. During this period, you will delve into the core material, acquiring valuable knowledge and skills in a dynamic and immersive environment.

As the course nears its conclusion, the final week offers a lighter pace, allowing you to catch up on any missed topics or assignments. This week is also an opportunity to refine and amend your projects, ensuring you grasp the course material comprehensively. The week culminates with an essential live webinar, where you can participate in the final course session and gain valuable insights.

Do I receive a certificate?

Yes, you will receive a certificate with 26 hours of verifiable CPD upon course completion.
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