The Campbell Academy Blog | Colin Campbell

Evaporating Consumerism

I walked around the centre of Nottingham on Friday afternoon after I attended a dental meeting for a little while to see what was going on in the world of dentistry outside of my little bubble!!

I don’t have any reason to think the centre of Nottingham is any different to the centre of anywhere else in the United Kingdom.

What is happening, is that we’re running out of consumerism.

There isn’t enough consumerism to go around.

There is certainly enough providers of consumer products and there is certainly enough people trying to make a living out of hyper-consumerism but there is not enough consumers.

Everybody is marketing super heavy and right in your face offering deals and racing to the bottom.

There are very few places in the middle of Nottingham that are not doing that (exceptions to these are some of the bars and fast food shops).

It is interesting because it was reflected in discussions that I had with dentists the night before and discussions I’d had with suppliers at the meeting that I went to on Friday.

There is just not enough customers to go around.

You can pretend it’s a recession if you like but we have probably reached the end of this model, where everybody thinks that they can pump-prime and push more consumers through the mincer.

I don’t think the question is whether this is happening anymore, I think the question is what are you going to do about it?