Dental Entrepreneurial Bootcamp | Transform your Dental Business

Who is the Dental Entrepreneurial Bootcamp designed for?

For Dentists Preparing to Acquire Their First Practice

Dentists who are on track to becoming practice owners and want to set up their business with a solid plan and clear direction from the start.

For New Practice Owners Facing Early Challenges

New practice owners who want guidance through the early challenges of running a practice, gaining from the tips and shortcuts that come with experienced dental business advice.

For Experienced Practice Owners Seeking Growth

Experienced practice owners looking to level up their practice or feeling burnt out and in need of support to build more efficient systems.

What is The Dental Entrepreneurial Bootcamp?

TRANSFORM YOUR DENTAL BUSINESS IN 5 DAYS.

Over five days, The Campbell Academy will deliver a comprehensive program that discusses and explains the skills required to run a successful, modern, independent dental practice.

Developed by Colin Campbell and his team, this course delves into the insights gained over the 10-year journey of evolving The Campbell Clinic from a turnover of £250,000 to establishing a £5,000,000 turnover practice.

Upon completing the week, you will have created your bespoke business plan, which will serve as a roadmap for driving your business forward.

The Dental Entrepreneurial Bootcamp is for those committed to taking their dental practice to the next level. Your objective does not have to focus solely on increasing turnover or acquiring more patients; it could be aimed at optimising your financial perspective to boost profitability or improve your peace of mind. Your goal might be self-improvement as a leader, refining HR practices, or establishing more effective structures and systems for an improved quality of life, increased work enjoyment, or a better work/life balance.

While the course comprehensively covers key business areas, the core objective is to guide you in implementing superior systems, drawing from our teachings and the collective knowledge of the other attendees.

The overarching goal is to empower your practice to achieve a state of 'better,' tailored to your unique improvement vision.

If this course would benefit you, we would love to help.

Colin Campbell

BDS FDS RCS (Ed)

Director & Specialist in Oral Surgery

GDC No: 70058

Colin has been a dentist for almost 30 years and has been involved with the ITI for 25 years and he’s been a business owner and director for 15 years.

Clinically, Colin has placed over 6000 dental implants and provided thousands of lectures to educate colleagues in implant dentistry and other clinical matters. He has also worked extensively as a medical-legal expert witness.

In the past 15 years, Colin has set up three separate dental businesses as start-ups, building one business to success and then selling and developing two further businesses, one as The Campbell Clinic, a clinical specialist dental practice and the second, The Campbell Academy, a clinical education business.

During this time, these businesses have grown over 20 times and Colin has lectured extensively on matters related to dental business, leadership and entrepreneurship.

Colin is a fellow of the Royal College of Surgeons of Edinburgh, a senior fellow of the ITI and a fellow of the College of General Dentistry (UK).

Colin lives with his wife and three children.

Hayley Brown

Managing Director of The Campbell Clinic

Hayley Brown is a qualified dental nurse who has worked side by side with Colin since she was a trainee in 2006 (17 years).

She moved to work at The Campbell Clinic in 2009 to become the senior dental implant nurse and quickly became the practice manager and ultimately the managing director/CEO of The Campbell Clinic Group.

Hayley now oversees the strategic direction of a business which turns over £5 million per year with 55 staff and is expected to double in the next five years.

Much of the success of The Campbell Clinic Group over the past 10 years has been due to the exceptional management and leadership of Hayley Brown.

Hayley's areas of expertise include human asset management (human resources), operational management and direction, and financial management and direction.

Hayley has completed level seven (masters) education in management and business.

She lives in Nottingham with her husband and two young children.

Tom Reason

Education & Marketing Director

Tom graduated with his first degree in history from the University of East Anglia and moved to work in recruitment in London, the financial centre of London's financial markets.

After leaving this position, Tom agreed to take up a position with Colin in a start-up business to develop The Campbell Academy in 2015 from its early stages.

From that time, Tom has progressed to become the director of The Campbell Academy and the Education and Marketing Director of The Campbell Clinic Group and has secured a First-Class Honours in Digital Marketing with Nottingham Trent.

Tom is an expert in digital dental marketing having been responsible for leading a team of five people to provide all aspects of digital and non-digital marketing for The Campbell Clinic and Campbell Academy.

Tom has now lectured extensively to different dental professionals to assist them in their marketing strategies and works closely with some of The Campbell Clinic's commercial partners in helping them with their overall marketing strategies and implementation.

Tom lives in Nottingham with his partner and his dog.

Alex Jones

BSc (Hons) BDS (Sheff)

Clinical Director

GDC No: 76127

Alex is a successful entrepreneur and business owner who first graduated as a science graduate from the University of Sheffield in England.

He went on to study dentistry and then to open several dental practices and build a group of two dental practices which he successfully sold to a DSO (dental service organisation) in 2022.

Alex is a hugely skilled clinician in surgery and restorative, has placed and restored thousands of dental implants, and is a particular expert in immediate full arch loading.

Alex gained tremendous experience in the setting up development and ultimate sale of the dental businesses he was part of and joined The Campbell Clinic team as clinical director in 2023.

Alex’s area of expertise is overall business development, operations, finances and strategic direction of businesses together with understanding the overall value of setting up a business and the value of the business moving forwards.

Alex lives in Sheffield with his wife and his three children.

Chris Barrow

Dental Business Coach

Chris has been active as a trainer, consultant, coach, and mentor to the UK dental profession for over 20 years. Chris combines long experience and deep expertise with the originality and independence needed to resolve the thorniest problems. Naturally direct, assertive, and determined, he can reach conclusions quickly, as well as possessing the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. As a speaker, he is dynamic, energetic, and charismatic.

To read Chris's full biography, please click here

Key Features:

A practical course, including activities and projects, ensures you exit the course with the tools and frameworks to move your business forward. This includes producing a bespoke strategic plan and providing a roadmap for your business when you exit the Bootcamp.
An exceptional faculty from a variety of disciplines, led by Colin Campbell. Colin is an Implant Surgeon and senior ITI Fellow who has developed a dental practice in Nottingham into a £5 million turnover business with 50 staff members.
All attendees exit the course with a customised version for their practice of The Campbell Clinic financial dashboard. See a video here of this financial dashboard.
The course builds a tribe environment and makes you feel like you belong so that you can discuss concepts and ideas.
State-of-the-art training facilities for the course are based in Nottingham at The Campbell Academy.
You will be provided templates, resources, and standard operating procedures used at The Campbell Clinic and examples to help you through the process and the completion of the projects.

Following completion of this course, delegates will have an improved understanding of the following:

1. Crafting the future direction for your business and outlining a long-term vision

2. Enhancing financial effectiveness, efficiency, and profitability through the development of new financial structures for your business.

3. Improving new patient flow within your existing budget by exploring fresh marketing initiatives for your business, equipping delegates with insights to boost patient acquisition.

4. Building the best possible dental practice team by investigating modern HR management strategies and tactics, offering delegates comprehensive knowledge in team building for dental practices.

5. Organising an effective sales/CRM system within your practice, ensuring a high conversion of leads to new patients. How to plan strategically over a year (or three years) to see constant improvement in your business.

6. Examining and interrogating your own leadership styles through an investigation of leadership concepts, providing delegates with a deeper understanding of effective leadership practices.

7. How to plan strategically over a year (or three years) to see constant improvement in your business.

From the moment I embarked on this journey, I knew the course was going to be special, but I had no idea just how life-changing it would turn out to be.

The curriculum was thoughtfully designed to not only impart knowledge but to inspire and challenge us on a deeply personal level. Each lesson was a blend of rigorous academic insight and practical wisdom, delivered with an honesty that was both refreshing and profound.

The instructors were exceptional, embodying the perfect mix of expertise and empathy. Their passion for the subject matter was infectious, and their commitment to student success was evident in every interaction. They created a safe, supportive environment that encouraged open dialogue and personal growth, making it easy to share and reflect on our own experiences.

What set this course apart was its heart. The honesty and vulnerability shared by both the instructors and my fellow classmates paved the way for genuine connections and transformative learning. It wasn't just about acquiring new skills or knowledge; it was a journey of self-discovery, empowerment, and profound change.

The impact of this course extends far beyond the classroom. It has reshaped my perspective, fueled my passion, and equipped me with the tools to make a meaningful difference in my life and the lives of others.

I am immensely grateful for this experience and cannot recommend it highly enough to anyone looking for a truly life-changing and inspiring educational journey.

The Dental Entrepreneurial Bootcamp begins online one month before the onsite days at The Campbell Academy. During this online phase, we will introduce participants to the course structure, fellow participants, and faculty members. The initial learning module will also be released to set the foundation for Bootcamp.

Following this Onboarding period, participants will meet for an intense and exceptional five-day experience at The Campbell Academy in Nottingham. This onsite component delivers an outstanding learning environment and empowers delegates to elevate their businesses to new heights. Please see below for an overview of each of the five days of the Bootcamp.

Pre Course Online Onboarding

Onboarding

Delegates will receive an online introduction that sets the tone for the whole course and outlines its logistics. They will also have access to the course communication platform Slack to begin getting to know the other course delegates and faculty.

Module 1: Vision Setting

The first module will be delivered online. This module examines Simon Sinek's TED Talk, 'Start with Why,' as a tool to establish a business's future vision and explore how to create a strategy to achieve that vision. Module 1 helps attendees produce a compelling mission statement that will resonate with their staff and customers.

Day 1: Vision Setting and Finance

Module 1 (continued): Vision Setting

Day 1 of the course will begin by completing the Vision Setting module.

Module 2: Finance

The Finance Module provides attendees with the necessary tools and knowledge to acquire valuable insights into their business's financial complexities. Module content to include:

- Key financial metrics and definitions.

- Understanding the difference (and importance) of retrospective analysis, prospective analysis and forecasting.

- Associate contracts and models.

- Financial levers: Which financial levers can we influence, and how will they impact business performance?

- Presentation of The Campbell Clinic financial dashboard, and delegate hands-on practical creating and utilising their own version of this dashboard.

Day 2: Finance and Marketing

Module 2: Finance

Day 2 of the course will begin with completing the Finance Module.

Module 3: Marketing

The remainder of Day 2 focuses on the Marketing Module. This module draws on proven tactics from The Campbell Academy and The Campbell Clinic, where participants will understand how to build effective marketing campaigns to enhance their brand, attract new patients, and ultimately fill their sales pipeline. Module content to include:

- Introduction to the current marketing landscape.

- Understanding your market - customers, competitors, and the wider environment.

- How do you build a recognisable, likeable, and trustworthy brand?

- 'Ideas that spread win' - the importance of Word of Mouth marketing.

- Digital Marketing Essentials including the dental website, search engine optimisation, online reputation management and email marketing.

- Advanced Digital Marketing including social media, paid ads and content marketing.

- Community-based and offline/traditional marketing.

- Controlling your marketing campaigns - budget, team, metrics and return on investment.

Day 3: Sales, HR and Leadership

Module 4: Sales

Day 3 begins with the Sales module. This module examines how best to build your Customer Relationship Management system. Module content to include:

- Customer relationship management - methods available to automate or record CRM.

- Setting your pricing: How to set your prices, ensuring profitability and continued success

- The Consultation and the role of the Treatment Coordinator (TCO)

- Follow up: Our structure to maximise conversions from new consultations.

- Measuring sales: Determining the metrics you should be measuring.

Module 5: HR and Leadership

Following the Sales Module, we will explore HR and Leadership. This module aims to first equip delegates with the necessary tools and strategies to optimise human resources within their organisation and, secondly, enhance their leadership capabilities to help them navigate the complexities of leading a modern dental business. Module content to include:

- A discussion and explanation of different leadership styles

- The Employee Handbook and our offering: Pay structures and recruitment.

- Appraisal structures and format

- Performance management

- Organisational charts

Day 4: HR and Leadership, and Strategy

Module 5: HR and Leadership Continued

Day 4 of the course will begin with completing the HR and Leadership Module.

Module 6: Strategy

For Module 6, delegates will discuss how to plan strategically to see constant improvement in their business. Delegates will gain the skills and knowledge to create a robust strategic plan that drives continuous improvement and sustainable growth. This culminates in producing a comprehensive business plan, which delegates will present on the final day of the course. This final project helps delegates bring together what they learned from the week into an actionable plan for their dental practice. Module content to include:

- Building of strategic plans utilising our templartes

- PEST Analysis

- Competitor analysis

- SWOT analysis

Day 5: Presentation of Strategic Plans

Module 7

On the final day of the course, delegates will conclude by refining and presenting their strategic plans. This day combines the learning and completed projects accumulated throughout the week, consolidating them into a tangible and actionable blueprint ready for immediate implementation within their respective practices. This final stage ensures that participants absorb theoretical knowledge and translate it into practical, real-world strategies, which they can implement immediately.

Course Evenings

We will host working dinners on the Monday, Tuesday and Wednesday evenings. These sessions are crucial parts of the course, allowing delegates to foster informal discussions, network, and exchange insights to help complete the course projects. We designed these working dinners to complement the formal course curriculum, offering a relaxed setting where participants can gain additional value from the collective expertise of the diverse group of attendees.

Keep me informed

SIGNUP TO OUR NEWSLETTER OR CONNECT VIA SOCIAL MEDIA

Your Questions Answered

What is the cost of the Dental Entrepreneurial Bootcamp, and how is payment structured?

The course is priced at £4,400, including VAT. A deposit of £2,000 is required to secure your spot, with the remaining £2,400 due at the latest four weeks before the course start date.

If you would like to bring an additional member of your team to the course, you can do for an added £2,200.

How many participants from my practice can attend?

The course fee (£4,400 including VAT) covers the attendance of one person. We suggest the business owner.

If you would like to bring additional members of the team, you can do so for an added fee of £2,200.

When is the Dental Entrepreneurial Bootcamp scheduled to take place?

The course is scheduled for a comprehensive five-day program from March 24th to March 28th.

What will I gain from completing the course?

Upon completion, you will acquire the skills and knowledge to strategically set the future direction for your business, enhance financial effectiveness, improve patient flow, build an effective team, establish a sales system, plan strategically, and examine your leadership style. The week culminates in the production of a one—to three-year bespoke strategic plan for your business, which you can implement from the following week.

Is the course suitable for my practice, regardless of its size or current performance?

Absolutely. Whether you aim to increase turnover, optimise profitability, refine HR practices, or improve overall work/life balance, we have tailored the course to benefit practices of all sizes and performance levels.

Who is leading the course, and what experience do they bring?

The course is developed by Colin Campbell and his team, drawing from their 10-year journey of evolving The Campbell Clinic from a £250,000 to a £5,000,000 turnover practice.

How will the course content be delivered?

The course content will be delivered through a structured and practical five-day learning journey, combining theory with practical insights that can be immediately applied in your daily practice.

Will I receive any certification upon completion of the course?

Yes, upon completing the week, you will receive a certificate acknowledging 50 hours of verifiable CPD.

Can I expect immediate results in my practice after completing the course?

Absolutely. The goal is to translate the theoretical knowledge gained during the course into immediate results.

What is included in the Personalised Business Plan mentioned in the description?

By the end of the week, you will have crafted a bespoke 1 to 3-year business plan tailored to your practice, serving as a roadmap for driving your business forward.

How can I enrol in The Dental Entrepreneurial Bootcamp?

To enrol, you can book your place through the ‘Register Now’ button or call us at 0115 9823 919. We'll happily discuss your goals and determine how the course can help you achieve them.

The Year Implant Course

The Dental Entrepreneurial Bootcamp

WHEN

24th to 28th March 2025

WHERE

The Campbell Academy, Nottingham

CPD

50 Hours

An explanation of the skills, tools and strategies required for leading a successful, independent dental practice in today's competitive landscape.

Who is the Dental Entrepreneurial Bootcamp designed for?

What is The Dental Entrepreneurial Bootcamp?

hbspt.cta._relativeUrls=true;hbspt.cta.load(2571220, '824b69f9-7455-4c33-9f97-d4a32a05aee2', {"useNewLoader":"true","region":"na1"});

Colin Campbell

BDS FDS RCS (Ed)

Director & Specialist in Oral Surgery

GDC No: 70058

Hayley Brown

Managing Director of The Campbell Clinic

Tom Reason

Education & Marketing Director

Alex Jones

BSc (Hons) BDS (Sheff)

Clinical Director

GDC No: 76127

Chris Barrow

Dental Business Coach

Course Structure

Dates

Key Features:

Following completion of this course, delegates will have an improved understanding of the following:

Watch the videos below to hear what our past delegates have to say...

"I knew the course was going to be special, but I had no idea just how life changing it would turn out to be..."

The Schedule

Location

Pricing & Registration

This is paid through two instalments. An initial deposit of £2,000 to confirm your place, followed by the remaining £2,400 due at the latest four weeks before the course start date. If you'd like to bring an additional team member from your practice, you can do so for an added fee of £2,200.

Keep me informed

Your Questions Answered

What is the cost of the Dental Entrepreneurial Bootcamp, and how is payment structured?

How many participants from my practice can attend?

When is the Dental Entrepreneurial Bootcamp scheduled to take place?

What will I gain from completing the course?

Is the course suitable for my practice, regardless of its size or current performance?

Who is leading the course, and what experience do they bring?

How will the course content be delivered?

Will I receive any certification upon completion of the course?

Can I expect immediate results in my practice after completing the course?

What is included in the Personalised Business Plan mentioned in the description?

How can I enrol in The Dental Entrepreneurial Bootcamp?

Contact

Quick Links

Newsletter

Subscribe to our Newsletter

This is paid through two instalments. An initial deposit of £2,000 to confirm your place, followed by the remaining £2,400 due at the latest four weeks before the course start date.

If you'd like to bring an additional team member from your practice, you can do so for an added fee of £2,200.