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The Dental Entrepreneurial Bootcamp

Transform Your Dental Business in 5 Days

11th to 15th March 2024


The Campbell Academy, Nottingham


certification (1)

50 Hours

Register Now!

A discussion and explanation of the skills required to run a successful, modern, independent dental practice.

Transform your dental business in 5 days with The Dental Entrepreneurial Bootcamp.

Why the Dental Entrepreneurial Bootcamp is right for you!

Business Plan

By the end of the week, all participants will have a bespoke business plan using our pre-delivered workbook, which you can implement in your practice immediately.

Financial Expertise

Equip yourself with the tools and knowledge to make informed financial decisions that contribute to the long-term success of your business.

Effective Marketing and Sales Techniques

Discover proven methods to attract and retain patients, elevate your brand, and master the art of ethical sales in the dental industry.

Human Resources Excellence

Enhance your leadership skills and create a positive workplace culture that attracts and retains staff.

Vision Setting

Learn to define and refine your business vision, setting the stage for sustainable growth and success.

Hear from Colin Campbell, Course Director & founder of The Campbell Clinic and The Campbell Academy


  Download a copy of our  Company Handbook and Tech Stack 

Colin Campbell


Director & Specialist in Oral Surgery

GDC No: 70058

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Colin has been a dentist for almost 30 years and has been involved with the ITI for 25 years and he’s been a business owner and director for 15 years.

Clinically, Colin has placed over 6000 dental implants and provided thousands of lectures to educate colleagues in implant dentistry and other clinical matters. He has also worked extensively as a medical-legal expert witness.

In the past 15 years, Colin has set up three separate dental businesses as start-ups, building one business to success and then selling and developing two further businesses, one as The Campbell Clinic, a clinical specialist dental practice and the second, The Campbell Academy, a clinical education business.

During this time, these businesses have grown over 20 times and Colin has lectured extensively on matters related to dental business, leadership and entrepreneurship.

Colin is a fellow of the Royal College of Surgeons of Edinburgh, a senior fellow of the ITI and a fellow of the College of General Dentistry (UK).

Colin lives with his wife and three children.

Hayley Brown

Managing Director of The Campbell Clinic

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Hayley Brown is a qualified dental nurse who has worked side by side with Colin since she was a trainee in 2006 (17 years).

She moved to work at The Campbell Clinic in 2009 to become the senior dental implant nurse and quickly became the practice manager and ultimately the managing director/CEO of The Campbell Clinic Group.

Hayley now oversees the strategic direction of a business which turns over £5 million per year with 55 staff and is expected to double in the next five years.

Much of the success of The Campbell Clinic Group over the past 10 years has been due to the exceptional management and leadership of Hayley Brown.

Hayley's areas of expertise include human asset management (human resources), operational management and direction, and financial management and direction.

Hayley has completed level seven (masters) education in management and business.

She lives in Nottingham with her husband and two young children.

Tom Reason

Education & Marketing Director

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Tom graduated with his first degree in history from the University of East Anglia and moved to work in recruitment in London, the financial centre of London's financial markets.

After leaving this position, Tom agreed to take up a position with Colin in a start-up business to develop The Campbell Academy in 2015 from its early stages.

From that time, Tom has progressed to become the director of The Campbell Academy and the Education and Marketing Director of The Campbell Clinic Group and has secured a First-Class Honours in Digital Marketing with Nottingham Trent.

Tom is an expert in digital dental marketing having been responsible for leading a team of five people to provide all aspects of digital and non-digital marketing for The Campbell Clinic and Campbell Academy.

Tom has now lectured extensively to different dental professionals to assist them in their marketing strategies and works closely with some of The Campbell Clinic's commercial partners in helping them with their overall marketing strategies and implementation.

Tom lives in Nottingham with his partner and his dog.

Alex Jones

BSc (Hons) BDS (Sheff)

Clinical Director

GDC No: 76127

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Alex is a successful entrepreneur and business owner who first graduated as a science graduate from the University of Sheffield in England.

He went on to study dentistry and then to open several dental practices and build a group of two dental practices which he successfully sold to a DSO (dental service organisation) in 2022.

Alex is a hugely skilled clinician in surgery and restorative, has placed and restored thousands of dental implants, and is a particular expert in immediate full arch loading.

Alex gained tremendous experience in the setting up development and ultimate sale of the dental businesses he was part of and joined The Campbell Clinic team as clinical director in 2023.

Alex’s area of expertise is overall business development, operations, finances and strategic direction of businesses together with understanding the overall value of setting up a business and the value of the business moving forwards.

Alex lives in Sheffield with his wife and his three children.

Chris Barrow

Dental Business Coach

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Chris has been active as a trainer, consultant, coach, and mentor to the UK dental profession for over 20 years. Chris combines long experience and deep expertise with the originality and independence needed to resolve the thorniest problems. Naturally direct, assertive, and determined, he can reach conclusions quickly, as well as possessing the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. As a speaker, he is dynamic, energetic, and charismatic.

Course Structure

Day 1: Vision Setting and Finance

Day 2: Finance and Marketing

Day 3: Sales and HR/Leadership

Day 4: HR/Leadership and Strategy

Day 5: Presentation of Strategic Plans


11th March 2024

12th March 2024

13th March 2024

14th March 2024

15th March 2024

Key Features:


  1. A practical course, including activities and projects, ensures you exit the course with the tools and frameworks to move your business forward. This includes the production of a bespoke strategic plan, providing a roadmap for your business when you exit the Bootcamp.

  2. An exceptional faculty from a variety of disciplines, led by Colin Campbell. Colin is an Implant Surgeon and senior ITI Fellow who has developed a dental practice in Nottingham into a £5 million turnover business with 50 staff members.

  3. The course builds a tribe environment and belonging for you to discuss concepts and ideas.

  4. State-of-the-art training facilities for the course are based in Nottingham at The Campbell Academy.

  5. You will be provided templates and examples to help you through the process and the completion of the projects.


Following completion of this course, delegates will have an improved understanding of the following:


1. Crafting the future direction for your business and outlining a long-term vision

2. Enhancing financial effectiveness, efficiency, and profitability through the development of new financial structures for your business.

3. Improving new patient flow within your existing budget by exploring fresh marketing initiatives for your business, equipping delegates with insights to boost patient acquisition.

4. Building the best possible dental practice team by investigating modern HR management strategies and tactics, offering delegates comprehensive knowledge in team building for dental practices.

5. Organising an effective sales/CRM system within your practice, ensuring a high conversion of leads to new patients. How to plan strategically over a year (or three years) to see constant improvement in your business.

6. Examining and interrogating your own leadership styles through an investigation of leadership concepts, providing delegates with a deeper understanding of effective leadership practices.

7. How to plan strategically over a year (or three years) to see constant improvement in your business.



Watch the videos below to hear what our past delegates have to say...



Over the course of five days, The Campbell Academy will deliver a comprehensive program discussing and explaining the skills required to run a successful, modern, independent dental practice.

Developed by Colin Campbell and his team, this course delves into the insights gained over the 10-year journey of evolving The Campbell Clinic from a turnover of £250,000 to establishing a £5,000,000 turnover practice. Colin and his team will share their knowledge and experience through a structured and practical 5-day learning journey that can be applied in your daily practice from the following week, translating theory into immediate results.

Upon completing the week, you will have created your bespoke business plan that will serve as a roadmap for driving your business forward. This will be created using a pre-produced, pre-delivered workbook that we will provide you with.

The Dental Entrepreneurial Bootcamp is for those committed to taking their dental practice to the next level. Your objective does not have to be specifically centred on increasing turnover or acquiring more patients; it could be aimed at optimising your financial perspective to boost profitability or enhance your peace of mind. Your goal might be self-improvement as a leader, refining HR practices within your practice, or establishing more effective structures and systems for an improved quality of life, increased work enjoyment, or a better work/life balance.

While the course comprehensively covers key business areas, the core objective is to guide you in implementing superior systems, drawing from our teachings as well as the collective knowledge of the other attendees. The overarching goal is to empower your practice to achieve a state of 'better,' tailored to your unique vision of improvement.

If it sounds like a good fit, please do get in touch, and we’d love to see if we can help.

Colin Campbell OIRC

The Schedule


The Dental Entrepreneurial Bootcamp begins online, one month prior to the onsite days at The Campbell Academy. During this online phase, participants will be introduced to the course structure, fellow participants, and faculty members. The initial learning module will also be released to set the foundation for Bootcamp.

Following this Onboarding period, participants will meet for an intense and exceptional five-day experience at The Campbell Academy in Nottingham. This onsite component is designed to deliver an outstanding learning environment, empowering delegates to elevate their businesses to new heights. Please see below an overview of each of the 5 days of the Bootcamp.


Bootcamp CTA-3


Pre Course Online Onboarding
Delegates will be provided with an online introduction to set the tone for the whole course and outline the logistics of the course. Delegates will be provided with access to the course communication platform Slack to begin the process of getting to know the other course delegates and faculty.
Module 1: Vision Setting
The first module will be delivered online. This module looks at Simon Sinek's ‘Start with Why’ Ted Talk as a tool to set up the future vision for your business whilst also exploring how you can create a strategy to achieve that vision. Module 1 helps attendees produce a compelling mission statement that will resonate with both your staff and your customers.
Day 1: Vision Setting and Finance
Module 1 (continued): Vision Setting
Day 1 of the course will begin by completing the Vision Setting module.
Module 2: Finance
The Finance Module provides attendees with the necessarily tools and knowledge to acquire valuable insights into their business's financial complexities. This module provides them with tools and knowledge to make well-informed financial decisions, contributing to their business's long-term success.
Day 2: Finance and Marketing
Module 2: Finance
Day 2 of the course will begin by finishing the Finance Module.
Module 3: Marketing

The remainder of Day 2 focuses on the Marketing Module. This module draws on proven tactics from The Campbell Academy and The Campbell Clinic where participants will gain an understanding of how to build effective marketing campaigns in order to enhance your brand, attract new patients and ultimately fill your sales pipeline.

Day 3: Sales, HR and Leadership
Module 4: Sales
Day 3 begins with the Sales module. This module looks at how best to build your Customer Relationship Management system. Topics to be discussed across this module include how to price, the role of the Treatment Coordinator (TCO) and the necessary skills and strategies to effectively convert leads into customers.
Module 5: HR and Leadership
Following the Sales Module, we will explore HR and Leadership. This module aims to firstly equip delegates with the necessary tools and strategies to optimise human resources within their organisation, and secondly, enhance your leadership capabilities in order to help you navigate the complexities of leading a modern dental business.
Day 4: HR and Leadership and Strategy
Module 5: HR and Leadership Continued
Day 4 of the course will begin by finishing the HR and Leadership Module.
Module 6: Strategy
For Module 6, delegates will discuss how to plan strategically to see constant improvement in their business. Delegates will gain the skills and knowledge needed to create a robust strategic plan that drives constant improvement and sustainable growth. This culminates in the production of a comprehensive business plan, which delegates will present on the final day of the course. This final project helps delegates bring their learnings from the week together into an actionable plan for their dental practice.
Day 5: Presentation of Strategic Plans
Module 7

On the final day of the course, delegates will conclude by refining and presenting their strategic plans. This day brings together the learning and completed projects accumulated throughout the week, consolidating them into a tangible and actionable blueprint ready for immediate implementation within their respective practices. This final stage ensures that participants not only absorb theoretical knowledge but also translate it into practical, real-world strategies, which you can implement immediately.

Course Evenings

We will host working dinners on the Monday, Tuesday and Wednesday evenings. These sessions are crucial parts of the course, providing delegates with the opportunity to foster informal discussions, network, and exchange insights to help with the completion of the course projects. These working dinners are designed to complement the formal course curriculum, offering a relaxed setting where participants gain additional value from the collective expertise present within the diverse group of attendees.



The course is completed at The Campbell Academy in Nottingham, a state-of-the-art Dental Clinic and Academy. The  address is:

The Campbell Academy, Edwalton Business Park, Landmere Lane, Edwalton, Nottingham, NG12 4JL.


Pricing & Registration

Course Fees

The fee for the course is £4,400, inclusive of VAT, and it is applicable for one individual.

This is paid through two instalments. An initial deposit of £2,000 to confirm your place, followed by the remaining £2,400 due at the latest four weeks before the course start date.

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Your questions, answered.

What is the cost of the Dental Entrepreneurial Bootcamp, and how is payment structured?

The course is priced at £4,400 incl VAT. To secure your spot, a deposit of £2,000 is required, with the remaining £2,400 due at the latest four weeks before the course start date.


How many participants from my practice can attend?

The course fee (£4,400 including VAT) covers the attendance of one person. We suggest the business owner.

When is the Dental Entrepreneurial Bootcamp scheduled to take place?

The course is scheduled for March 11th to March 15th, offering a comprehensive five-day program.

What will I gain from completing the course?

Upon completion, you will acquire the skills and knowledge to strategically set the future direction for your business, enhance financial effectiveness, improve patient flow, build an effective team, establish a sales system, plan strategically, and examine your leadership style. The week culminates in the production of a 1 to 3 year bespoke strategic plan for your business which you can implement from the following week.

Is the course suitable for my practice, regardless of its size or current performance?

Absolutely. Whether you're aiming to increase turnover, optimise profitability, refine HR practices, or improve overall work/life balance, the course is tailored to benefit practices of all sizes and performance levels.

Who is leading the course, and what experience do they bring?

The course is developed by Colin Campbell and his team, drawing from their 10-year journey of evolving The Campbell Clinic from a £250,000 to a £5,000,000 turnover practice.

How will the course content be delivered?

The course content will be delivered through a structured and practical five-day learning journey, combining theory with practical insights that can be applied in your daily practice immediately.

Will I receive any certification upon completion of the course?

Yes, upon completing the week, you will receive a certificate acknowledging 50 hours of verifiable CPD.

Can I expect immediate results in my practice after completing the course?

Absolutely. The goal is to translate the theoretical knowledge gained during the course into immediate results.

What is included in the Personalised Business Plan mentioned in the description?

By the end of the week, you will have crafted a bespoke 1 to 3-year business plan tailored to your practice, serving as a roadmap for driving your business forward.

How can I enrol in The Dental Entrepreneurial Bootcamp?

To enrol, you can book your place through the ‘Register Now’ button or give us a call on 0115 9823 919. We'll be happy to discuss your goals and determine how the course can help you achieve them.

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