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The Year Implant Course

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Wants and needs??

Be careful of the patient who tells you what they want because that might not be the same as what they need. 

Patients who ask for 'composite bonding' don't want composite bonding; they want to look like someone who has had aesthetic treatment on their teeth and had told them they had composite bonding.

Patients don't want a dental implant; they want a tooth replacement, but they want the tooth replacement because they want to eat better, or they want to look better or a combination of both.

Understanding the question and looking after patients is the best way to avoid difficult conversations at the other end of treatment.

Colin Campbell
By Colin Campbell
on 03/09/23 18:00
   

Be careful of the patient who tells you what they want because that might not be the same as what they need. Patients who ask...

Colin Campbell
By Colin Campbell
on 03/09/23 18:00

On the wall of the practice up above the door entry into The Academy, we have our values listed that we built as a team back in...

Colin Campbell
By Colin Campbell
on 02/09/23 18:00

During my recent trip to South Africa, I found myself in a room on Saturday afternoon with somewhere in the region of 60 to 80...

Colin Campbell
By Colin Campbell
on 01/09/23 18:00

Thinking again about difficult conversations.As I get older and head towards however many blogs we might have produced, I find...

Colin Campbell
By Colin Campbell
on 31/08/23 18:00

Since last Wednesday evening, when I got on a plane at Heathrow Airport to come to the southern tip of Africa and be way closer...

Colin Campbell
By Colin Campbell
on 30/08/23 18:00

Cape Town will stay with me.It'll get inside my bones, but it's a paradox.It's the type of place that makes me question, well,...

Colin Campbell
By Colin Campbell
on 29/08/23 18:00

Think of this blog as Cape Town, part two. As I prepare these words, I am racked with impostor syndrome, and my dial is at...

Colin Campbell
By Colin Campbell
on 28/08/23 18:00

It's everywhere.Everywhere you go, if you're brave enough to ask the question, "How are you? No, how are you really?" people...

Colin Campbell
By Colin Campbell
on 27/08/23 18:00

I've written a lot about representation in the pages of this blog over the last 3,500 posts.I've recounted stories of people...

Colin Campbell
By Colin Campbell
on 26/08/23 18:00

I have two nephews who live close to us.Oscar is six, and Jacob is 3 ½.Jacob was at our house last Monday for two hours while...

Colin Campbell
By Colin Campbell
on 25/08/23 18:00

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