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When Outcome becomes a Product

'Sell what's selling' 

Turkey teeth is an outcome: "I would like my teeth to look like someone who's had their teeth done in Turkey". 

It's now become a product.

A social media post directed to a practice in northwest England this week had a patient asking, "Do you do turkey teeth?"

The outcome becomes the product, and then the product sells as a gimmick.

It's time again for us to re-examine whether we are beauty therapists or surgeons.

We don't qualify from dental school as a beauty therapist; we qualify as a surgeon; we have to choose to become a beauty therapist.

Colin Campbell
By Colin Campbell
on 24/02/24 18:00
   

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