It used to be a thing of magic, the ability to send this electronic communication at the speed of light. The comparison of that to a fax or a letter, or a pigeon, or a man on horseback with a scroll was just inconceivable, and now it's really the solution for anything.
I was scrolling down my horrendous inbox today, just as I was about to do the control and A and delete, and I saw a kind of spam email from someone who I know is likely to have a difficult 2026 in their business. It was basically one of those emails that says, “let's all make it a great 2026,” which actually means, please can you send me some business.
That's sad because I've been there, I know exactly how it feels.
When your business is starting to struggle in a time of cost of living crisis or whatever it is we're calling this recession that we're in that we don't call a recession.
It's too late when you notice now to send an email to try and save it; that won't work.
Interruption marketing interrupts people, and now people have no time for interruption.
If you didn't start building relationships 5 years ago, you're going to find the next bit a little tricky.
Blog Post Number - 4377
Colin Campbell, Chris Barrow, and an intrepid group of dentists will be cycling across the plains of Tanzania from Kilimanjaro in early February 2026. If you would like to support the charity, Bridge to Aid, and this extraordinary challenge, please click here.
Thank you for your generosity.
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