At The Academy we were contacted recently by someone who would like to come on one of our courses who wanted to make it clear that they expected to learn exactly how to attract as many new patients as they wanted every month through the content on the course.
They just wanted a guarantee of a steady stream of high-quality new patients into their practice as a return on investment for the course.
Let's dissect that just for a minute.
Someone wants to read from a book or gain from a course or a conversation a system that they can put into place which guarantees them income going forwards.
That system already exists and we teach it on our online business course and face-to-face business course in view of word of mouth (WOM) referral systems.
The problem with WOM is that it assumes you know who you’re trying to attract.
It also assumes that you have a product which appeals to the person who you’re trying to attract.
It also assumes that you have a team who have the ability to deliver that product.
It also assumes that you have a brand which reflects all of the above.
And so, the format is:
- Build a brand
- Build a team that are on that brand
- Understand who your customers are and how you will serve them
- Serve them, really, really well by solving their problems and curing their pain (literally and metaphorically)
- Ask them to send their friends
The WOM system is at the end of the process, not at the beginning.
Why you’re in business and why you have the business you have is at the start of the process, next comes who you would like to serve and following that the structures and systems and people to serve them.
If I had the opportunity to attend a one-day course to guarantee me as many patients as I wanted for the rest of my career, that would be valuable indeed.
If anyone knows where it is, give me a shout.
Blog Post Number - 2946
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