Who is this course for?

If you’re looking to take the next step and to make your business better and to work smarter, not harder, this is where to find it. This is NOT an implant course (more info on that here) and is rather a course designed to build a successful dental business plan in the UK. It's designed for a Practice Principal to attend alongside their Practice Manager or another member of their team. However, it is also possible for you to bring different members of your team depending on what specific module it is. 

About the course...

Dentistry and dental practice in the UK has changed out of all recognition in the last five to ten years. The skills and attributes required to successfully run an independent dental practice in the UK are now varied and diverse and few individuals will ever possess all of the skills available. This course attempts to put into perspective and to clarify much of the skill and information required for success in the coming years. You will walk away with a structured and detailed dental business plan to drive your business forwards.

Over six two-day modules, The Campbell Academy will present topics, speakers, practical exercises, and material to assist Principals and Practice Managers to improve their business surroundings, business thinking, and teams to be prepared to grow their practices further in the future. The course includes access to an online discussion forum and four detailed online exercises to be carried out in between course modules. 

Following the course delegate with have the knowledge and understand the following:

1. To introduce delegates to the areas of running and developing a modern independent dental practice for which they were unaware or are not fully prepared. To introduce some best practices, inverted concepts, and insights into running such an organisation and to investigate the main reasons for doing so. To investigate and suggest a financial framework for careful financial monitoring and forecasting within a modern independent dental practice. To highlight, analyse and predict key performance indicator models within a modern independent dental practice. To investigate and educate in all areas of marketing that are possible and associated with modern independent practice growth.
2. To allow individual participants on the course to investigate and imagine the ideal methods of marketing for their own business environment.
3. To investigate modern Human Recourses management strategies and tactics to build the best possible dental practice team.
4. To investigate and develop non-financial monitoring metrics within a dental practice environment to ensure excellent governance, performance management, and quality assurance.
5. To investigate concepts of the leadership of participants to allow them to examine and interrogate their own leadership styles and any improvement which may be desired or required.
6. To examine different leadership models and experiences to allow these to be used to implement financial, marketing, HR, and operational strategies within a dental practice.
7. To assist delegates in producing a strategic 3-year plan for their own dental business environment to allow them to move forwards in the direction that they choose.
8. To foster and encourage continual Peer Review feedback on all aspects of dental business within the group to provide a sustainable network in the future.

Course Video

Course Outline

Module 1: Introduction

Module 2: Financial Management and Monitoring

Module 3: Marketing, branding, ‘prethics’, and selling

Module 4: Strategic thinking, team building, and brand execution

Module 5: Personal Leadership and developing your strategic plan

Module 6: Presentation of 3 years Strategic Plan and Course Close