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At scale

Colin Campbell
by Colin Campbell on 14/11/2026, 17:00

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Had a phenomenal conversation with a new practice owner in Gothenburg yesterday.

The lady's a surgeon, trained for many years, hard and long to get there, and then, for one reason or another, has pivoted into practice ownership.

There are 3 of them in the business.

We're in a different place, 75 and counting, and so the possibility for us to accept opportunities is greater, not smaller.

The lady that I spoke to is wondering which direction to go next, which routes to take, which possibilities to harness. How to implement our vision, how to develop a strategy.

That's exactly the same as what we're doing at our place.

The rules are the same, whether you're a one-man band or Microsoft (notwithstanding the outage).

If you have a format to stick to, then you can avoid the noise, the crisis, the panic, the FOMO.

You can get on with your job.

Generally, getting on with your job creates the results you want.

Blog Post Number - 4723

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Colin Campbell
Written by Colin Campbell
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