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Announcement!

Colin Campbell
by Colin Campbell on 07/09/2026, 17:00

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If you follow my business blog, which is here, or if you paid attention to any of Chris Barrow's material, you'll know that as of April this year, the Campbell Clinic Group (The Campbell Academy and The Campbell Clinic) bought Professional Coaching Services Limited, which was Chris Barrow's coaching company.

The sale went through seamlessly without any problems (Chris and I have been friends for many years) in April, but then there came a period of integration.

Normal service was carried on, and I hope and I'm sure everyone was well looked after from a client perspective, but in the background we were building and building for what comes next.

So this is the announcement of what comes next.

You'll see a lot of this coming through Chris's channels and The Campbell Academy channels, but The Campbell Academy Business Education portfolio now includes Extreme Business, and Extreme Business will be developing and turbo-boosting and lifting off and being enhanced due to the synergy of Chris's world and The Campbell Academy world.

We've decided we'd like to change the philosophical approach that we have for business education and coaching to move away from crisis coaching, which tends to be the standard format in business coaching (and I clearly understand why), to more structured strategic coaching.

If you investigate The Campbell Academy Business Education world, you will see that there is a host of free resources to allow you to take the temperature of your current business setting.

That means you could be an associate who's running their own associate business (a limited company).

Number 2, an associate who's looking to potentially buy their own practice moving forward.

Number 3, someone who's recently bought or opened a practice.

Number 4, someone who's wishing to turbo-boost their practice to a higher level.

Or Number 5, a seasoned professional who's thinking of an exit strategy.

Whichever persona you are in these groups, we will have something for you and the ability to test the temperature of your practice from a business perspective and develop a plan moving forward.

The key here is the philosophy of the following.

“You don't get fit by joining a gym”.

Everyone knows that paying for a gym membership doesn't get you fit; you only get fit by going to a gym, but you can massively boost your gym attendance by having a plan for different things to do productively at the gym.

“Perfect practice makes perfect”.

What The Campbell Academy Business Education portfolio, in conjunction with Extreme Business, is for is to provide 8500 independent dental practices in the United Kingdom with a structure for a strategic plan for the next 3 years moving forward.

The reason for this is that research in Harvard Business Review shows that only 10% of all global businesses either have a strategy or actively implement their strategy.

If you want to be in the top 10% of all businesses, have a strategy and action it.

Use the free resources to take your temperature.

Come on the Digital Dental Entrepreneurial Programme or the Dental Entrepreneurial Bootcamp to be able to write your proper strategic plan for the next 3 years, which is bespoke to you, your team, your environment and your aspirations.

Be coached through the 3 years to get the best possible outcome.

Watch what happens to your business.

This is, in effect, a replica of what I did in 2010, and we've now managed to systematise it for other practices.

We've been running similar schemes to this (but without extreme business) for 10 years; this is liable to turbocharge your offering out of sight.

Whatever you would invest in this would be worth it because the improvement in your practice effectiveness, efficiency, turnover, profit, staff wellbeing, owner wellbeing, contentment, and overall satisfaction is likely to be enormous.

If you're interested in getting in touch with us, click here, we can help.

We intend to be the champions for the independent dental practice sector.

Blog Post Number - 4655

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Colin Campbell
Written by Colin Campbell
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