If you're an associate dentist, a subcontractor who works for a percentage of your income, your job is to work as a dentist, to look after patients, to generate income for the business, some of which you will get a share of.
If your job is to work at the reception, then your job is to work at the reception. To greet the patients, make appointments, take money, and answer questions.
If your job is working in finance in the practice, it is your job to work in finance, to count the money, and ideally to give insights into what's happening to the money (insight is always much more valuable than just doing).
If it is your job to run the business, though, it's your job to run the business. Don't mistake this for doing the dentistry, or for being on reception, or for nursing. They're different jobs.
In an amazing business, everybody is on brand, everybody is marketing all the time, and everybody is selling all the time, but then everybody knows the specific jobs, how their piece of the jigsaw fits to make the full picture.
Part of your job is probably to run the business, but it is not possible to do the job of running the business (which, as I have said, is entirely different to some of the other jobs). If there is no time, space, and resources allocated to run that, to do that job. Of course, the job of running the business involves leadership and vision setting, finance and marketing direction, sales direction, human resources and development of product and implementation of standards, all those billions of different things.
I think we're all clear though that the job of running a business is a job, and if you are not putting any time into running your business, your business is unlikely to run.
Leave a comment