You never walk into a restaurant, and the waiter says, "Out of all the foods available to you in the world, which would you like".
By their nature, restaurants restrict your choice to what is on the menu. It's the only way they can function.
Have you ever decided that you want to watch a film? Have you ever decided that you want to watch a film with your three children of different ages?
Try it and see how easy it is to gain a choice consensus.
We now open up a streaming service, and we have an unlimited choice of almost all the films in the world if we're lucky enough to have enough streaming services.
That's why it becomes difficult because the choice utterly paralyses us.
This is where the expert comes in.
The expert understands the customer/client/patient and has the ability to sensitively and consciously reduce their choices to the areas that are more acceptable and suitable to them.
Whenever my wife goes somewhere to eat, particularly when she goes somewhere nice to eat, she will always trust the advice of the expert serving her.
She'll say, "I'm thinking between these two things; which would you recommend?".
I never saw that in a restaurant before.
I never realised that that's the main purpose of the guys looking after you.
She always gets a steer and always gets advice, and often, the person giving the advice is delighted to be asked.
Understanding what an expert is for and then using the insight and skills of those experts to make better choices is a crucial distinction to make.
Blog Post Number - 3480
Leave a comment