If you have the opportunity or privilege to run or help run a business, you'll understand at some point that the scales will never balance.
Either you have a marketing/sales problem, or you have a production capacity problem, but you'll never reach a situation where neither problem exists.
And if for a minute you think you have neither problem, you're definitely just about to have one of those problems.
The difficulty is (and if you take dental practise and dental business as an example) you either have a waiting list (which is a complete waste of money) or you have gaps in your book, which means you don't have enough patients.
If you have enough patients coming but not enough patients saying yes, you have a sales problem. That's why marketing and sales are linked together.
If you don't have enough patients coming and not enough saying yes, you have a marketing and sales problem.
If you have enough coming and enough saying yes and no space to put them, you have a production capacity problem.
Either you're trying to find a way to expand, move, or put in an extra chair somewhere like a staff room, or you're trying to figure out where to find more patients, but it's never, ever balanced.
As long as we realise that; as long as we continue to understand that, our job will always be that trying to find the balance that you're never going to find once we understand that it's cool to move on and get on with our work.
Thinking anything else is a complete fantasy, and if you're looking for a time when it will be easy, you're looking for the wrong thing.
Blog Post Number - 3919
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