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Life’s what you fake it…

Colin Campbell
by Colin Campbell on 10/01/25 18:00

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It seems to me that a lot of what we see now is difficult to believe; what people say, who they say they are, what they say they do, what they say they've done, where they say they will go; hard to believe, hard to take it at face value.

I'm not just talking about deep faking things or the ability for AI to generate content that we can't differentiate from what is real and what is not. I mean, stuff that's just been going on for years, people that say they're one thing and turn out to be another.

For me, perhaps the best way to sense check this is to be face to face with people; it's actually to look them in the face when they're talking when they're speaking and see whether I believe what they say, about where they're going and what they're going to do.

Recently, I had a bit of a wobble; I think I wrote about this a little while ago about somebody who works in our sphere of work, but what they were saying and what they were doing online, on the website and social.

Of course, nowadays, there are tools that you can get, which is to analyse people's social feeds and see whether they are actually authentic or not, see whether their engagement is what it seems to be or whether it's just made up.

I'd asked Tom to look at something for somebody else's (He's a genius at this). It turns out that in spite of the fact that these people seemed to have the greatest amount of reach and the greatest amount of stretch and the greatest amount of interaction, they didn't, but it takes the tools from an expert to deconstruct it to give you the peace of mind that you're not in the wrong place and that you're doing the right thing (for the record, you should never fall into that stuff that's just my own neurosis). 

And so going forward (and perhaps it's just my age and my stage), more and more and more of my judgement and my trust and my interaction will be related to face-to-face.

 

Blog Post Number - 4048

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Colin Campbell
Written by Colin Campbell
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