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The J curve principle is a well accepted one in business.

When you start a business there is investment, your financial situation goes below the line for a period of time (usually 3 years) and then comes out into profit on an exponential growth. That is the principle anyway.

The J curve exists in everything not just in business. It is actually postponement of gratification. It happens in training, it happens in relationships, it happens with children.

Training for triathlons is like a business J curve. You spend the whole of the winter under the line: riding your bike or running in the freezing cold or rain and getting up in the dark to go swimming. It is only when the weather gets better that you go above the line into a period of exponential growth towards the times that you race where you get enormous satisfaction before dropping down to next years J curve. You just have to accept that life is full of J curves.