Latest Blog Post

What did you do in Covid?

The last time this week that I will reference Gdańsk, although I have much more to write about and a lot more to think about, but in one of the lectures where Kris Chmielewski was presenting to us a method of merging different scans in the extraordinary software that coDiagnosticX is, he explained how it took him three days during COVID to figure out how to work this by messing about with the system.

He's now teaching that system around the world. What he learned during COVID when he had some space to work with this and wasn't allowed to treat patients, he's now leveraged to huge value in the educational market and in making a difference in other people's markets. 

And so I reflect on what we did and wonder what you did.

I remember the angst and the horror as people sent me screenshots of dentists sitting in their back gardens drinking beer and saying, "It's great to be an NHS dentist" on social media. Using the time during COVID to do nothing, to sit in their garden in the sun and drink beer.

That was all cool, and in fact, I was so jealous because that was exactly what I felt like doing as I sat in a cavernous brand-new practice every single day (seven days a week) with no one else there working through systems that might help me save my business if we ever opened again.

The time that we spent there, so many of us in this team, building, constructing and making it better has paid us back time and time and time again and catapulted us into a position that we could not have imagined, but the truth is that the work we did there has probably worn out now. 

Although some of it was a gift that kept on giving for a lifetime, it is time again to re-invent ourselves and have what Simon Sinek calls the existential shift.

It's on the way; watch this space.

It will be bright and bold here soon enough.

By Colin Campbell on 31/03/24 19:00