Phil Knight, who founded Nike paid $40 for a company to design the Swoosh in 1974.
He didn't even ask them to design it.
He just asked him to come up with something, and then he adopted it.
How much do you think that's worth now?
Brands are built over time by the things that we do and the behaviours that we exhibit, and the way that we are.
They're built and destroyed or made for eternity, depending upon how people act and how they go about their business.
Spending billions and billions to create a brand to start with is likely a fool's game because all the brand is, is a representation of your thoughts, behaviours, and actions.
Worth remembering that if you ever get the opportunity to start a business or build a website or run a football team, or anything else, which might be considered branding.
Blog Post Number - 3422
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