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Ketchup

If you want to understand marketing and branding and how people buy things and why they buy based on emotion and not cost, just think about ketchup.

Colin Campbell
By Colin Campbell
on 19-Jul-2026 17:00:00
   

If you want to understand marketing and branding and how people buy things and why they buy based on emotion and not cost, just...

Colin Campbell
By Colin Campbell
on 19-Jul-2026 17:00:00

Today, in my inbox, I was sent some analytics for someone else's practice.

Colin Campbell
By Colin Campbell
on 05-Jul-2026 17:00:01

In the fourth and final part of this little miniseries of behaviours related to excellent and brilliant leadership, I want to...

Colin Campbell
By Colin Campbell
on 28-Jun-2026 17:00:01

After the first two behaviours that I've discussed in the last two weeks' blogs, which centre around the concept of ideal...

Colin Campbell
By Colin Campbell
on 21-Jun-2026 16:59:59

The second behaviour for success and leadership that was listed in the article in Harvard Business Review, and the one that I...

Colin Campbell
By Colin Campbell
on 14-Jun-2026 16:59:59

Everybody needs a system to work to.

Colin Campbell
By Colin Campbell
on 07-Jun-2026 17:00:01

Fast or slow?

Colin Campbell
By Colin Campbell
on 31-May-2026 16:59:59

I'm working on the presentation days that I'm providing for the Extreme Business 100 group, which is part of the Chris Barrow...

Colin Campbell
By Colin Campbell
on 24-May-2026 17:00:01

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