Ethical lines in the sand are drawn by you and nobody else.

That is what ethics (moral philosophy) says. 

It’s an opinion based on a world view and it’s not objective, it’s subjective.

When faced with an ethical dilemma, you get to draw the line wherever you want and then live by the line.

You get to move the line if you want, but the more you move the line the dafter you look.

For me, one of the great examples of this is the people that we work with commercially within our business.

There can clearly be situations where companies can cross lines meaning I wouldn’t work with them anymore, and that has in fact happened relatively recently.

I have to draw that line. I get to give people warnings and tell them if they go down a route that I don’t like 

Your customers and patients get to do the same.

If you’re not drawing a line in the sand, if you don’t know where it is, how can you possibly set your moral compass, set your standards or be an example to anyone else to set theirs.

Maybe you do it when you’re walking the dog, riding your bike or sitting alone at night when the TV isn’t on, but think about it carefully and draw a line where you want.

It’s essential, because it defines the people that you work with, live with and spend your time with.