Dengro
And so, I've lost track a little bit with my tech stack series because I was off work trying to stay away from the tech stack and get my head out of the technological stuff so that I could get back into it with a fresher pair of eyes.
So, if you want to catch up with where we are with the tech stack series with part 1 and part 2, including my description of Dentally as a practice management software for dentists, the links for part 1 and 2 are here and here.
Next up on the tech stack for part 3 would be a client management software or client relationship management software, or CRM system which bolts into Dentally.
For anyone who is uninitiated in this process or in this world, then you need to take the following advice.
Under no circumstances integrate a CRM system into your practice management system until you are brilliant at your practice management system.
While it might seem like a good way to help you get more patients and to provide better service, it isn't.
If you haven’t got your practice management software right, and you try to put a CRM system on top of that, it would be a bit like giving cocaine to a raging bull in a China shop.
You will definitely get more activity, but everything else is liable to smash to pieces.
That's why it's essential that your practice management system is integrated into your team's working structures as best as you possibly can before you lock this in.
We selected Dengro as a CRM system after much investigation because it’s a SaaS system, the same as Dentally.
This is fundamental as far as our tech stack decisions are concerned because it clicks in straightaway to Dentally’s cloud-based system, and they integrate almost seamlessly.
What Dengro allows us to do is take all our contacts digitally from our marketing software (more of that later) and so, when a patient fills a contact form in, it creates records on Dentally straight away, and there is no leakage of data and no duplication of effort.
Patient expresses an interest and gives us their details this will be able to link straight to Dentally to create case notes and appointments and any number of features.
It also provides us with an extraordinary amount of objective data that we then have to filter to decide what's most important for us, but it will show us how good (or bad) we are at converting leads that come in, where we're being successful in different topics such as implants or orthodontics or general dentistry, and how we can fix any problems related to this.
There is no point in having a marketing and sales pipeline if you're not able to identify where the blockages are in the pipeline.
It then allows us to show clinician conversion and how good (or otherwise) that can be.
Dengro is a smaller company than Dentally (Dentally is now owned by Henry Schein) but they are super keen and super nice and brilliant in development and discussion with our clients.
So, at the moment, certainly we have backed the right horse as far as Dengro and Dentally and integration are concerned, and this is something that you might want to look at in your practice.
If you're interested in moving on with your marketing and sales funnel (but only after you've properly nailed your practice management system) then the link is here.
Blog Post Number - 3348
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