In the long space between the excitement of the new idea, of the thing that you think will be great or the promise of the excitement of the quick thrill and the realization that pleasure is very temporary and always requires a greater stimulus for the same sensation.
In that gap between the exciting start and the calm, almost anticlimactic sense of satisfaction in completion.
That is where the work gets done.
That is the work we need YOU to do. We need YOU to build the foundations by doing the work so the rest of us can try to do our work too.