<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=947635702038146&amp;ev=PageView&amp;noscript=1">

Subscribe to Email Updates

Latest Blog Post

Remembering the Peak end rule again…

Colin Campbell
by Colin Campbell on 20/05/17 18:00


I learned this in a book I read and I can’t remember what it was, but I’m sure it was Malcolm Gladwell. I wrote about the Peak End rule here.

In my life I apply to peak end rule most actively when we provide sedation for patients in the practice and we understand that there experience of the procedure overall is an average between there most uncomfortable experience within the procedure and how thy felt at the end. The better we make them feel at the end the better the experience of the procedure, on average is.

I was reminded of this again today and have been seriously over the past few weeks. I’m trying to train for a huge bike event, one of the biggest things I’ve ever done. Which is approximately 6 weeks away from here. But if truth be told in the post 45 age group were recovery is difficult and there are so many other opportunities to do so many other things, I’m struggling. That’s not to say I’m not getting things done. I did 200 miles last week, which is probably the second biggest week I’ve done in my life. But today on the bike it rained, and rained a lot.
I ruined a pair of socks today it rained so much. I had to cycle in the middle of the road as there was that much standing water on each side of the road that I couldn’t ride there. This caused havoc with cars before. It rained so much that close to the end of the ride I nearly got knocked off by a car going 60mph.

As I write this blog I can tell you that I sat thereon my bike during the ride “I’m never doing this again”. I thought to myself what the f**k. I thought to myself, that’s it, I’m too old, I’ve reached the end. As I sit here now, and write, it doesn’t seem that bad at all. It was nice when I got back into the house, it was warm, I ate, I had a shower and I felt better. That was the end. The peak was bad in the middle of the ride, but the peak was better, and the average of peak and end means I will ride my bike tomorrow.

Blog Post Number - 1286

Leave a comment

Colin Campbell
Written by Colin Campbell
Written by Author