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Paper production

Colin Campbell
by Colin Campbell on 23/02/26 16:59

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I found a photograph recently, clearing out the boxes from the house move that happened nearly a year ago, that I've not yet cleared out.

There was a box containing lots of stuff from a bygone age from another millennium, one when I was young. There's a photograph of me that was taken by my aunt at a big leisure centre in London, Kingston, to be precise. I was shooting a free throw for the under-15 Scottish basketball team.

It's a very small photograph, but it's beautifully caught. I'm entirely on my toes with a flick of the wrist. I know I scored it because I scored 6 from 6 that night, and we still lost by 20 points.

It still hurts really bad. I remember then, 10 years further on, when digital cameras arrived, and then 10 years on again when iPhones arrived. A photograph now is cheap, very, very cheap. You can take 20 goes to try and get one right, there's almost no skill in that, you just go bang bang bang bang bang. The marginal cost of a photograph is free, but not back then, back then, you had 28 or 36 in a spool, you had so few shots to get it right, that's why that photo is so precious.

I can take a photograph of that photo now and keep it, but it's not quite the same.

AI has done the same like emails did before it to letters, like all of the digitalisation of everything. I get produced so many AI documents from people now that they're almost worthless. I've now been known to take all the AI documents for a single project and put them back into AI and ask for a one-page summary. That's in fact one of the best ways that I can now use AI. Take all the emails from a special inbox, ask it to summarise, take all the AI documents produced by people's plods and their other tools that they use to summarise Zoom calls or Teams calls or verbal calls or whatever it is, the presentations they provide, the documents they produce, which look on the surface beautiful, I just summarise them down.

The only thing we will have left is our ability to apply the insight to this stuff, to know which things to take and which things to leave.

Harking back to a blog from earlier in the week, to stand in the middle of the wheel and see what's really important, because any of us can go to ChatGPT or any other AI software and produce something which is, on the face of it, extraordinary.

Blog Post Number - 4449

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Colin Campbell
Written by Colin Campbell
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