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Outside the box

Colin Campbell
by Colin Campbell on 22/03/19 18:00
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At the end of February, the Financial Times posted an article about Barcelona football club which you can read here - 2 years ago I went to visit Camp Nou when I was in Barcelona with my family. 

 I don’t have huge experience with being inside football stadiums, and especially not the back rooms of football stadiums, but what I was impressed with when I went to Barcelona was the culture that exuded through the club.

 I was massively impressed with the youth set up and I wrote about it in a blog called The Masia about the way that they nurture and introduce youngsters in many different sports into the culture of Barcelona’s excellence.

The museum was outstanding but the social legacy project that Barcelona football club is and how they work and deal with the community is quite extraordinary.

This may be the same for many other football clubs (I haven’t been to many other football clubs like that) but it was impressive nonetheless.

I was then drawn to the article linked above about how Barcelona intend to change football going forwards and it is certainly well worth a read. What is most astonishing about it though is that the way that they are trying at least, to join up the dots of the why of their club (“more than a club”) with the social responsibility that they feel to the people for whom they serve – Barcelona football club is owned by its members and there are tens and thousands of members most of whom live in  Barcelona or the surrounding area - but also their responsibility to be a successful and growing business to be able to be able to reinvest in themselves. You can argue this or argue that about what Barcelona football club might be like after Lionel Messi leaves, but one thing for sure is that they’ve spent their success wisely.

 In the article they describe that Barcelona hub project; the innovation hub that they have created to look at development in all aspects of football and athletic performance. The reason that this is such an extraordinary project is that they can see the far-reaching effect of the success of this project, not only through the players that play for Barcelona football club or the children who come to be ‘would be’ Barcelona players. but through the wider world. Through the collaborations that they make, the research that they fund and in the development and innovations that they capture.

 It’s quite clear that they identify that should they be successful in the work that they are doing in sleep research, there will potentially be royalties associated for this which can be fed back into the club and back in to the social legacy project and back into the developments and back in to the success. Barcelona football club as a model for business appears to be very different to the classic hyper capitalism model that we have in many other places and many other football clubs. Firstly, it is not a play thing for an oligarch and secondly it is not a cash cow for an overseas investor who intends to flip the business after growing it. This is a model for other businesses of all shapes and sizes, of shared community ownership which allows businesses to move forwards rewarding reasonably the people who contribute to the business and investing back into the business itself for the benefits of all the people involved.

 

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Colin Campbell
Written by Colin Campbell
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