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On the Hype

Colin Campbell
by Colin Campbell on 02/05/26 17:00

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It never changes, at least it certainly never has since I've been working.

Maybe nowadays the turbocharged generation of ideas is different, but the idea virus is still the same.

Someone creates something good or bad, shouts about it, and someone else feels best in it, then the cognitive dissonance begins.

They have to tell you that it's good because they paid for it, so they do it, and then you buy it, and then you pay for it, and then you have to tell someone else it's good, because what would you look like if it was bad.

You're never gonna tell people that you've made a terrible mistake, never gonna tell them that you spent 100,000 pounds on a car that you don't like.

On from that, then there's this toxic cycle of hype and fear of missing out (FOMO). We'll jump on the bandwagon, it takes a while before it runs out, before people realise and when people at the top of the Ponzi scheme make money out of it.

This happens all the time in finance, for example. Friends of mine in a previous life got divorced because he jumped on the bandwagon of penny share investment, they spent all of their money and then a load of money that they didn't have on stuff that would never work because of the hype, because of the FOMO.

It’s happened in finance again with the private equity and dentistry, that's running out or has probably run out, there’s no more money left in the pot when people look behind them. Guys are gonna suffer now, especially if the interest rates go up.

Finally, it happens in techniques, that's the worst place, people now jump on social media and say, do it like this, and why aren't you doing it like that?

We encounter that a lot, an awful lot now, when people question what we teach, what we say, because they just think that there's a much better way that somebody has shown them in two nice photographs on a social media page.

The best way to avoid this is to pick a system and stick to it, just get good at a thing that you know you can trust and let all the rest of the guys burn and fight and b***h and scratch on the outsides.

Easy to say that, though, isn't it, harder to do. Harder to stay away from the madness of the crowd.

Blog Post Number - 4517

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Colin Campbell
Written by Colin Campbell
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