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Just because you know the answer...

Colin Campbell
by Colin Campbell on 30/05/19 18:00
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There’s a lot of lecture waiting to be done at present in my lucky life here.

A lot of previous lectures to go over and refine and renew and make better and some to write from scratch (always the hardest job). I’m now somewhere in to more than a thousand presentations and so I have a system, that develops over time by producing the materials that I teach with the style that I have developed.

One of the things that we always do now is, a debrief after every single lecture and not go back into another one until the debrief has been reviewed.

I think that is a good habit to get in to with anything, but particularly with speaking.

Where possible I produce a review feed back from the delegated and the notes that I made immediately following the lecture about how I think it went and what I’d like to change. I then go back into things and look at suggestions how to make it better and add material and evidence that’s come to light, since I last produced teaching material.

What I am struck by now, is that as I get older and older and do this more and more, is that I don’t have to change the message every time I speak.

I would definitely, previously, hide behind a new and updated version of what I was talking about, because of my concern or nervousness speaking in front of everybody.

Now I’ve come to realise that people generally don’t come to listen to me more than once (not necessarily a bad thing, but definitely just a thing), for that reason, I have a number of stories that I want to get out as widely as I can, and I will continue to bang on about this, adding little bits and bobs to make it better, deeper and more relevant as I go along but sending the same message forwards most of the time.

Nobody has ever wanted to come to my GDC lecture more than once (you are depressed enough, when you leave the first time) so I don’t need to fundamentally alter it, because 30,000 dentists in the United Kingdom and the huge overwhelming majority have never heard it.

Just because I know the answer, doesn’t mean that I should soon, when the audience already knows the answer too, I think my job is probably just to try give the answer a mean to remember that.

The next two things on my radar are teaching the new dentists (already talked about that) and our sinus grafting course.

This might be the course that I am most proud of that we provide as apart of the Campbell academy suite of courses, although, maybe I think that about most of the courses, as I came up with them.

The message about this, is that more than 95% of your implants can be placed as simultaneous implant placements and you don’t need to worry too much about how much bone is left to put the implant into, if you do it the way its recommended.

I’ve told this story a lot of times now, and this year I’m presenting my 10 year result in over 400 sinus graft’s in relation to that topic.

We have provided this treatment time and time again over the last decade and the reviewed results are nothing short of staggering (and I went to the osteology conference this year to see if anyone was doing it better and couldn’t find them) we presented the poster presentation for the research on this at the ADI and at the ITI, and we’ll  probably show the 10 year results some time in the near future.

Just because I know that though, and I know the answer, doesn’t mean that other people do, even when I get the message out for the first time to people, they still don’t believe it.

In a world where everything seems like it has to be new and everything seems like it has to be different to give everyone a competitive edge, sometimes repeating the answer over and over again is the most effective way to work.

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Colin Campbell
Written by Colin Campbell
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