Some time ago, I must have been in contact with a company that supplies tickets for premium events. I'm not sure why I was, but I have a vague memory of that.
What happens then is, from time to time, (or at least until recently) I get a phone call from an unknown mobile number, and I pick it up, and immediately I hear the sound of a call centre in the background.
The person I speak to wants to talk to me as fast as possible, to offer me some extraordinary deal to go to Cheltenham or Ascot or somewhere else I've never got any intention of going and certainly not as part of a hospitality package.
When I start by politely saying no, then they ask me what other events I might be interested in, but they're on there quick, wondering if there's a sale on this, wondering if they're gonna get my money and get it now and today, because if not, they're jumping onto the next person on the list fast as they can.
Just to be clear, for when they read this blog (which they never will), I am never, ever, ever buying anything from someone like that.
So the number gets blocked, but of course, in the system, they have a million mobile numbers, so I don't know the number, so I block it.
I don't usually pick up calls from unknown numbers, but from time to time I do, and they always seem to be there.
I understand the game that they're playing; they're absolutely direct marketing to a percentage of about 0.01%. Somebody somewhere will say yes, and it makes the algorithm work for them, at least for a while, but they're not building relationships or reputations or anything else.
It's a shambles.
Buying a premium product like that should be a moment of joy; you're selling it on emotion, not as a commodity. So many people play such a short game, and then they're off and on to the next thing.
There is another way to sell stuff; it doesn't have to be like that.
Blog Post Number - 4498
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