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Feet

Colin Campbell
by Colin Campbell on 25/10/20 17:00

Probably best that I don’t write here about my feet lest I ensure that nobody else ever reads anything from these pages ever again!

But let’s just say I was at the foot man and he was working on my feet!

Because of certain circumstances I’ve only been to see him twice and this was the second time but he seems to know me and he seems to know that we built a new practice and he seems to be interested to talk about it (I had never told him any of this before I met him for the first time).

On this occasion he decided to tell me a little bit about his own business and what was most interesting was that he was trying to appoint someone to help him with the nail surgery element of his business.

Nail surgery is a little bit like implant surgery I get the feeling and a place where podiatrists like to go to take them away from the humdrum of chopping hard skin off old ladies’ feet.

But because of probably the same reason that most private dental practices are run off their feet, it seems that most private podiatrists are run off their feet too (no pun intended).

I suspect guys that do nail surgery might be in short supply but the point is that Hassan, my podiatrist said that the nail guy that he had just interviewed wanted 50% of his turnover to come to the practice to do nail surgery.

Anyone who’s read these pages before knows what the next response to that statement is.

“50% of what?”.

And so, I entered into the discussion with Hassan about how much it costs to run one of his treatment rooms per day (to which I was answered with a verbal equivalent of a question mark) I explained that if he doesn’t know how much it costs to run one of his treatment rooms per day he can’t possibly decide how much to pay someone.

I asked him about fixed and variable costs, again I received a question mark in audible form.

I reckon anybody running a business who doesn’t know exactly what their fixed and variable cost ratio is; is not taking the responsibility in any way seriously.

Hassan has just signed a long lease on the building that he’s in from the previous podiatrists with an option to buy it in a few years time, he really needs to understand the nature of the financial make-up of his business and how it makes money before he can possibly start appointing new ‘big hitters’ to try and take up the slack.

No point in creating space for yourself to work harder on your business if it costs you significant sums of money (unless you have made the conscious decision to do so).

So we finished the conversation where I suggest to him that he asks the potential surgical associate “how much do you want to earn per day/ per procedure?”.

If the associate is entirely hung up on 50% then he becomes a very short-term sub-contractor who fills a hole for a short while until someone better is found.

Obviously read the same for dentistry. I suggested this and that he might want to jump onto the next sitting of our Digital Business Course and he genuinely seemed quite interested.

 

Blog Post Number - 2533

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Colin Campbell
Written by Colin Campbell
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