Every so often on here and just for loyal readers, followers and correspondents, I will tease out things that we're going to do that seem really cool, just before we go for the big launch later on, before we tell the whole world.
One of the best teases we did was for the initial Rony Jung course in 2022, when I think we managed to fill the course entirely from the blog without actually telling anyone who was coming.
These types of teasers follow a similar order, although it's not directly related to a course.
Let me take you back through a few days to when I was visiting my parents in Scotland recently, and I was out on my bike.
I stopped at the ice cream cafe down the road from my Mum's, where I used to work, at the end of a long bike ride, so that I could have a black coffee and one of the ice creams, which are brilliant and across the road from me were about 10 guys riding Vespa’s.
They were a collection of Vespa riders, a club, MODs. Guys from back in the 80s, when I was one of them too. The bikes were well decorated, with big lamps on the front, Union Jack flags on the back, some of them wearing parkas, helmets with targets on, or Union Jacks, all that stuff that the band ‘The Jam’ used to stand for.
There were 8 or 10 of them across the road; they were all together in their element, they were in a club. They were with people like them, “people like us do things like this”. They were orderly, organised, engaged, they knew the rules of the club, and they were delighted to be part of it. They brought them together, gave them meaning, companionship.
Clubs are important, essential, in fact, you could change the name club to tribe, couldn't you?
During that weekend at my Mum and Dad's, I saw many of them; football teams training in the park, people out running, guys on motorbikes, all sorts of people taking up the pastimes or their work, wearing the ‘uniforms’ of who they represented.
They're important in these places, important for us to congregate, to share our views, to talk to each other in safe spaces, and to look after each other and so that's why in the next few months, you'll see us launch a club here at The Campbell Academy, as part of the whole Campbell Academy/Campbell Clinic project.
We've been developing it for about 18 months, and it's growing arms and legs. It's due to go live in January or February next year, and it plans to be an extraordinary place for people to meet.
It will be implant-related to begin with, and dental business, and there will be no choice to join one or the other because they're both inextricably interlinked.
It will give extraordinary online education and access to discussion of cases, live mentoring, and calls monthly to check in on everyone, make sure everyone's ok.
There'll be exclusive face-to-face meetups and all sorts of advantages to being part of the club, but it will be a club, a collective tribe of people who share the same views on ethics, integrity, patient management and treatment.
The people we've been talking to about it are quite excited about the prospect of this. I don't know that anyone has ever seen anything quite like this before in our world (I hope not).
It's a subscription-based service that you can get the most out of on a month-by-month basis. Lots of different coaches, lots and lots of material, the ability to drop in, drop out, get help when it's needed, give advice to others when it's needed, hopefully, a thing of beauty, collaboration, and continuation.
I've been excited about this for ages, but I haven’t talked about it. I saw the guys on the motorbikes across from the café, and I thought, yeah, that'll be us, just in dentistry.
Blog Post Number - 4266
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