Marketing is funny isn’t it?
You get really excited about a story you want to tell people, you put it together the best way you can and you present it and nobody listens.
On the other hand you throw something out there with a half-arsed attempt, quickly and relatively unprepared and it collects an extraordinary amount of attention that you didn’t expect.
The blog is like that too.
The ones that I think are great no one ever replies to and the ones that I think I haven’t spent enough time on get the most attention (a lot of the time).
Courses are the same, as is producing education for dentists.
Last year we ran a Master Class with Professor John Gibson who is a Professor of Medicines in Relation to Dentistry at the University of Glasgow.
John has been an inspirational figure in my career for a long time, mentor and now friend. His Master Class on Medicine in Relation to Implant Dentistry was one of the best bits of CPD I’ve done for a long time; it introduced us to things that we could take into the practice to improve the care of patients overall and improve my understanding of how medicine and dentistry interlink. I was fascinated by this as a younger clinician and seem to have forgotten about it to a large degree.
I knew it would be brilliant and it was but I was disappointed that other people didn’t think it would be too and we didn’t get so many people booked onto that.
(That did make for an extraordinary day though because small group discussions are amazing).
Not to be deterred we decided to do something similar again, so later in the year on 12th September John is coming back. He is going to do a 6 hour all day Master Class divided into two. One on facial pain and one on local anaesthetics.
Perhaps it’s my long-term infinity with oral medicine and my ‘physician first’ philosophy (taught by John Gibson to me) that means I am intrigued by facial pain and the physiology and disease process but I do think it is something that as practitioners we need to know about. John is a true expert in this area and it will be presented in a fantastic fashion.
The second half though on local anaesthetics is just bread and butter stuff that I haven’t learned about in any meaningful way since I was at dental school or doing my surgery exams. The evening at the ITI Study Club will be an abbreviated version of medicine in relation to dentistry that he did on the Master Class last year to try and access it for more people.
If you’re interested in any of this then drop us an email
It is an amazing opportunity to do some brilliant CPD but not on stuff like shiny bright restorative options or huge surgical procedures, just on the dentistry we do every day to care for our patients.
Blog post number: 1600
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