This week, as a thank you for reading the blog, we’re giving this group access to our 5 business eBooks (covering Marketing & Sales, Finance, HR & Leadership, and Strategy) plus a 10% discount voucher for our upcoming business courses. If you’d like them, just hit reply to this email with ‘yes please’ and we’ll send everything straight over.
Anyone who runs a business has a business model (Whether they like it or know it or not).
Over the past 10 years, we at The Campbell Clinic (now officially known as The Campbell Clinic Group to cover the clinical aspect of our business, the educational aspect of our business, research and our property) have worked very hard on developing and crystallising the model of our business.
While this blog is in no way designed to be a flex or a boast, I'm very keen to share with people the model that we have developed as a way of running their own business or adapting their own business to their own model to allow them to have a better, less stressful, more fulfilled business and practicing life.
The ‘why’ of our business is as follows: “We exist to positively influence the lives of as many people as possible through the work that we do and the example we set”.
This blog and our urge to share the model of our business and what we've learned falls exactly into our why.
We have developed this model through trial and error and extensive learning from very clever people in various aspects of business, gained through face-to-face interactions, coaching, written materials, and university-level education.
We have settled on a business model that, although not static and constantly evolving, is at its core consistent. This consistency is what allows us to reap rewards and success as follows.
1) When I first entered the business as it was (Peace of Mind, Natural Smiles Limited), it turned over £249,000 per year. That was on April 1st, 2008.
2) At present, our business grows at approximately 12% (that is the latest figures from our H1 - half year). If we continue to grow at 12%, by the time I'm 59, the business turnover will be well into eight digits.
3) We have consistently grown in double digits from the time that we started to develop business models, and that has allowed us to continually reinvest in our business, but also continually reinvest in our staff, both in terms of development and in terms of salary and recruitment.
That is how we run a model; that is how we develop a model.
The business clock that we've developed through our business education, starting with VVM (Vision, Values & Mission) and then moving through finance, marketing and sales, human resources, strategic planning, and social legacy with the customer at the centre (“whom do you seek to serve?”) and the product around the edges allow us to focus continually on our business model and to continually improve and effect positive change to how our business runs.
Our model allows us a long-term view and strategy of business and has led to the situation where I am now responsible in my clinical practice for approximately or less than 5% of the overall business turnover.
That's the business model that we have chosen to develop, one which encompasses a senior leadership team (a board) which has a non-executive director position, plus positions in sales and technological directorship, human resource directorship, financial directorship, clinical directorship, marketing and education directorship and IT directorship. It allows us to structure quarterly meetings, which move the business forward with a view on growth and maintaining the why and culture of our business.
And so why is this important?
It's important here because we now have a thriving tribe of people who read this blog regularly (we know the analytics, the open rates, the time spent because it's part of our model), and for that, I am massively grateful for the attention that you pay to the blog and the courtesy that you give it.
I wanted to explain, though, how we move our model and the sharing of our model into an education stratosphere, and this is done through an online education course called the Digital Dental Entrepreneurial Program, which is now run globally in conjunction with the ITI. That's a six-week modular course that can be completed outside of work, but with a schedule spanning six weeks, which allows you to write a 3-year business plan aligned with the philosophy and principles of the model we have in the business.
Secondly, we also have the Bootcamp Course, which is a 5-day, fully immersive course which allows you to fast-track the production of your business plan in a much more intense environment with much more content.
If you would like to move into the situation where you would know more about our model and how we suggest that people set their business up to provide insight, analytics and levers to allow you to improve your business overall and improve the satisfaction of running a business then you can find that out through the free ebooks we have for the different subjects that exist in our business clock. If you’d like the eBooks and more information about our business courses, just hit reply to this email with the words “yes please”. We’ll send you all 5 eBooks, details of both DDEP and Bootcamp, and as a thank you for being a subscriber, a 10% discount voucher you can use for the next intake.
I'd also like you to continue to watch this space if you have the time and inclination, because what we are about to do with business education (which is becoming much more important and given much more attention in dentistry) is absolutely extraordinary. Watch what's happening next year, what launches as part of our online and hybrid education, and the partners we're about to bring in to the online and face-to-face business education portfolio.
Thanks as always for your attention; it's never assumed, and we are always massively grateful for any interaction that we get.
See you soon.
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