Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. The Campbell Academy use Canva regularly and is a great platform which enables us to create on-brand graphics for social media and other channels, this is made easy through the 'Brand Kit' allowing you to identify your brand colours and brand fonts which are stored so that they can be easily accessed when designing.
Canva has a huge variety of templates, depending on which social media channel the post is for you are able to start from scratch with the plain template or scroll through a choice of pre-made designs where you can insert your content.
Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. There are several reasons why you should take the time to utilise it as part of your digital marketing mix including the fact that a well optimised page will improve your practice's search engine optimisation (SEO).
An added tip - post an update on your page once per week to see even greater SEO results.
Other benefits of Google My Business Include:
- Manage your information - Allows you to manage the information that Google users find when they search for your dental practice.
- Interact with customers - read and respond to reviews from your customers and also post photos about what you are offering. These profile's receive 35% more clicks through to their website than businesses that do not post pictures.
- Understand and expand your presence - Gather insight into how customers searched for your practice, and where those customers are coming from.
Hotjar is a behaviour analytics and user feedback service that helps you to understand the behaviour of your website users and receive their feedback through tools such as:
- Heatmaps
- Session recordings
- surveys
It's a visual and direct way of understanding your website visitors behaviour and helps collect the feedback that explains that behaviour. This Marketing tool gives you a visual insight into user experience and identifies what your visitors see and do and the reasons for these actions.
The Campbell Academy have used this platform for many years helping us understand how we can improve our website and our customers' experience whilst on the website.
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