I'm developing a little 'has been' wall in my shed where I ride my bike; it's where I can put things to remind me not to do that again or worry about things that have happened before.
It's childish, stupid, and petty, but it flicks one of my little switches.
I was in there on the bike the other day, and I have the sign from our table at the Clinical Dentistry Awards from around two or three years ago.
I look at that, and I wince a little bit.
It's not that award ceremonies are bad; it works for some people but doesn't work great for me.
I knew it didn't before we did it, but I still did it anyway, and then I did it and realised how much it didn't work for us, and then I was sorry and regretted it and apologised and moved along.
We're round about award season now, although I've never seen anything about it. It's usually November time, isn't it somewhere then?
We've got nothing to do with it. I haven't seen it, and I haven't looked, so it doesn't matter.
We're doing something else. We're not stuck in the FOMO or the frenetic, frantic back-and-forth of "Are we going to go?" "Are we not?" "Who's going to go?" "What's it going to look like?" We're disappointed that we haven't won, and that could be devastating for our marketing!
We're just doing something else.
In this world where we drink from a fire hose of information every single day, more and more firehose, more and more pressure, and more content, it's always worth remembering that you can turn the fire hose off (think American fire hose with a lever that you just pull backwards, and then the water stops).
Nothing bad will happen if you do that; nothing terrible, in fact, probably quite the opposite.
Removing the stream of constant information gives you a much better chance of bringing out the brilliant version of you that's just desperate to come out, but is stuck under a tonne of Clickbait that you cannot work past.
Good luck to anyone who went for the awards, and good luck to the teams that go to celebrate; it's just not for us; it's just one of those things we don't do, one of those billions of things that we've chosen not to do because we've chosen to do one or two other things that we have chosen to do.
That's how it works, isn't it?
Do or do not, but once you choose to do, do not be worried about what other people do that you didn't choose.
Out of mind, out of sight.
Blog Post Number - 4003
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