In true Austin Cleon style, I've stolen like an artist from this whole project over 18 months.
This blog is the general launch release blog for The Campbell Academy Clubhouse.
There's a call to action here and an ability to join if you get to the bottom of this, and you like what you see, and you want to explore, but first of all, I'd like to explain where we are and what it's for.
When Andy Legg and I (and quickly after Tom) set up The Campbell Academy around about 2013/14. What we wanted to do was create a tribe of people. This idea came from Seth Godin; it was a concept that everybody wants to be part of a club, part of a tribe, or part of a group.
I believe it's entirely true.
I remember when I got given the Scotland shirt to wear as a young boy, I remember when I bought the ‘triathlon race team’ t-shirt as a triathlete. I know what it feels like to be part of a like-minded group of people. The strength of that, the power of that, the safety, I wanted us to be able to create that for people, and we did.
It's not that we created it for thousands or millions of people, but we know that we have a group of people within The Campbell Academy tribe who recommend us, return to us, and trust us, and what I wanted to do was to give them a place to live.
Sure, it is a business venture, of course it is. We can't do it without charging for it; we're not a charity, and let me tell you, it is expensive to live in the house that we live in, but that's not the point. The point is much more like the Japanese concept of Ikiaga: if we do something that the world needs, and we love it, and the world loves it, and it uses it, then everybody wins.
It's what the famous business author Charles Handy called, ‘the Chinese contract’, and so as I was exploring this type of stuff over the years, I found the Rapha Why video. I use that as a foundation for what the clubhouse would look like and feel like. It's perhaps not a brilliant analogy because Rapha's not doing so well, but I think they're not doing so well because they stopped looking after their tribe and started to look after the whole world, and that is not possible.
And so what the clubhouse is, it's ‘where dentistry meets reality’.
It's normal, proper education for normal, proper dentists. It's for people to understand that things don't always(or even ever) go right. It's the warts and the scars, and the breakages, and the complications and the problems. It's reality, it's realistic, it's normal. It's what we do on a day-to-day basis.
It starts in implant dentistry with 3 different channels in surgery and restorative and soft tissue reconstruction, and then it moves to business and everything about being coached in the dental business, because as the late great Lewis MacKenzie taught us in ‘dentists used to be a business in which it was difficult to fail, and now it's not’.
And so if you come to the clubhouse and join and become part of our clubhouse family, you can get coached and mentored in implant dentistry live, you can post case questions, we can treatment plan and help show you how to do things the way we think is right, where we share our complications and our difficulties back with you. You can learn peer-to-peer from a group of people who will not judge you and will not call you out.
It is not a peacock show; it is reality.
You can also, though, be coached by the business education team at the Campbell Academy, which now includes Chris Barrow full-time.
So now we can offer you the opportunity to be commercially successful and savvy as you go forwards with your implant dentistry and the private aspects of your practice, and it will expand and expand into lots of other areas.
I hope you'll have a look at it.
We would imagine that within a month, there'll be 100 people on this by one route or another.
There's interest from Australia, New Zealand, China, and Japan (although nothing's solid yet).
The founder rates are cheaper than the regular rates, and they're available until the 10th of March.
If you want to go first, go now.
I promise you won't be disappointed.
Like a member of her own family.
Blog Post Number - 4456
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