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A blog title that I like because it’s been used previously by me on the 18^th September 2013 but just to take things a long a little bit.

Today we presented our Learning from Failure Conference Volume 2 at The Carriage Hall in Nottingham.

We had 9 speakers including a pilot who attended (free of charged) to try to explain to dentists how they can learn from individual and system failures the way the aviation industry have done.

We also had a cardiologist who gave off himself and his time to explain a complication that had occurred in his practice and how using WHO checklists can avoid these things as happens in surgery around the world (but not in UK dentistry).

We had a physiotherapist and clinician to the stars who discussed his own regulatory case in relation to deep subjects such as nocebo, placebo and patient expectations.

We also had a patient who had been a victim of a significant complication by my hands and was happy to talk about why he worked with me in order to resolve the situation (there were other great speakers too this is just a sample).

For the avoidance of doubt though as there have been one or two haters associated with this event it is entirely funded out of the corporate social responsibility budget of The Campbell Clinic and Academy.

It comes out of the same budget that the ball comes out of, which is happening tomorrow night! This is going to raise a massive amount of money and will take us well over £50,000 in 4 years.

For the first two additions of the Failure Conference it has made a considerable loss, which we have covered out of our budget and I have not taken out of my business. I feel it’s a project that is worth continuing, I never felt it would be successful in it’s first couple of years. The financial elements of this conference are set up for it to be ‘not for profit’ and not to make a profit; ultimately it will not make a loss but it will continue to not make a profit because any surplus related to this will be recycled back in to making the conference itself better.

So there may be a minority of people who think that the staging of a Learning from Failure conference based around the principles of Black Box Thinking is a shameless piece of showman ship and marketing just to attempt to grow a business. Please let me reassure those individuals (who undoubtedly will see this piece of writing) that I am creative enough and have enough ideas that I could spend the money that I spend on a Failure Conference on much more effective things to raise the profile of my practice and increase it’s revenue.

For the rest of us who are keen to improve as professionals and the care of our patients the date of next years Failure conference is the 16^th November and if you’re coming why not come to the ball the following night!

Blog post number: 1463