A practical five-day programme designed by dentists, for dentists — the clarity, confidence and tools to run a thriving, profitable independent practice.
A bespoke 1–3 year strategic plan shaped around your practice and goals.
New financial structures and your own version of the Campbell Clinic dashboard.
Lead your team and make high-level decisions with clarity.
Marketing, sales, HR and strategy that bring stability and growth.
Running a practice means wearing many hats — clinician, manager, leader and strategist. Yet from the moment you step into ownership, you're running a complex, fast-moving business, often without a clear roadmap.
The Bootcamp is a five-day, hands-on programme created by dentists, for dentists — practical, real-world strategies for building a thriving, modern, independent practice, from finance and marketing to leadership, culture and growth.
Start strong, with a clear plan and the right foundations in place before you acquire.
Navigate the early hurdles with practical advice and shortcuts from those who've done it.
Fresh ideas and better systems to reach the next stage — and overcome burnout.
An online introduction that sets the tone and logistics, access to the course Slack to meet fellow delegates and faculty, and Module 1 (Vision Setting) to lay the foundation before the onsite days.
Complete Vision Setting — using 'Start With Why' to build a compelling mission and strategy. Then begin Finance: key metrics, retrospective vs prospective analysis and forecasting, associate models and the financial levers that drive performance.
Finish Finance with hands-on creation of your own financial dashboard. Then Marketing: brand, word-of-mouth, digital essentials (website, SEO, reputation, email), paid and social, and how to control campaigns by budget, team, metrics and ROI.
Sales and CRM — pricing for profit, the consultation and the role of the treatment coordinator, follow-up and conversion metrics. Then HR & Leadership: leadership styles, the employee handbook, recruitment, appraisals and performance management.
Complete HR & Leadership, then Strategy: planning for continuous improvement using PEST, competitor and SWOT analysis — building toward the comprehensive business plan you'll present.
Refine and present your strategic plan — consolidating the week into a tangible, actionable blueprint ready to implement in your practice straight away.
Download the brochure for the complete programme, dates, fees and how to apply.
/CC%201080x1080.jpeg)

/TR.jpeg)
/AJ%20TCA.jpeg)

The business course has been the most valuable course I've ever done — and that includes university.
If you're motivated and willing to work hard, this course will transform your business.
At the end of this course I feel much more in control of the direction of my practice and how to make those high-level decisions.
A five-day programme that pays for itself in clarity, confidence and a plan you can act on from the following week.
The course is £4,800 including VAT for one person. A £2,000 deposit secures your place, with the remaining £2,800 due at the latest four weeks before the start date. You can bring an additional team member for £2,400.
The next cohort runs 2nd–6th November 2026 at The Campbell Academy in Nottingham, following an online onboarding phase one month before.
At The Campbell Academy, Edwalton Business Park, Landmere Lane, Edwalton, Nottingham, NG12 4JL — a state-of-the-art dental clinic and academy.
Yes — on completion you receive a certificate acknowledging 50 hours of verifiable CPD.
Yes. Whether you want to increase turnover, improve profitability, refine HR or gain better work/life balance, the course is built to benefit practices of all sizes and stages.
Colin Campbell and his team, drawing on their journey of growing The Campbell Clinic from a £250,000 to a £5,000,000 turnover practice.
Through a structured, practical five-day journey that combines theory with real-world insights you can apply immediately — plus online onboarding beforehand.
By the end of the week you'll have crafted a bespoke 1–3 year business plan tailored to your practice — a roadmap you can act on from the following week.
Start with our free dental business resources — practical guides, tools and templates to begin improving your practice today.
Complete the form to reserve your place on the next Bootcamp, or to ask any questions about the programme, dates or fees.
Prefer to talk it through? Contact us →
0115 982 3919 · info@campbellacademy.co.uk
Edwalton Business Park
Landmere Lane, Edwalton
Nottingham
NG12 4JL