Of course, it's technique sensitive.
Things that are technique-sensitive are valuable because it takes time and, effort and, practise and perseverance to master the technique that is sensitive and to produce good work.
David Beckham's free kicks were valuable precisely because they are technique-sensitive, and obtaining the skill to provide the technique time and time again took talent, practise and perseverance beyond that, which other people were prepared to endure; that's why it became so valuable.
To be a good cook is technique-sensitive.
Learning the different styles and approaches for preparing different types of food.
Writing, speaking, designing, and any other set of skills which is well practised but challenging to obtain is technique sensitive.
When a company tries to sell you something on the basis that the other thing is technique-sensitive, then look at the technique-sensitive thing and think about mastering it because that is where the value lives, not in the dumbing down of everything that everyone can do.
There is no value in the place where everyone can do it, so why should they ask you?
Blog Post Number - 3587
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