This is how it goes; it's proper capitalism, isn't it?
We make a promise to our customers, build a product, solve the problem, tell them we can do it all the time, and then we don't.
We know we don't and we know we don't more and more of the time, but we're prepared to accept an ever decreasing amount of people who are satisfied because the income from the original promise is still coming until our brand, our trust, our promise is completely dissolved.
What if we went in the other direction?
What if we worked so hard all the time to keep our promise and then told people we did?
What if we looked them in the face and said, "I will do everything I can to keep this promise"?
In a world where trust is disappearing and human connection is vanishing at the most rapid rates looking someone in the face and telling them that they can trust you might just be becoming one of the most valuable things that any business can do.
Blog Post Number - 3821
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