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Mending the roof while the sun is shining

Colin Campbell
by Colin Campbell on 14/09/21 18:00


I’m very lucky that I get to meet lots of dentists and lots of people from the dental profession. 

At the present time dentistry is divided into two groups as far as I can see it. 

Number 1 are those who are surviving or coasting. Those are the people who’s practices are beyond busy and they’re not interested in trying to harness opportunities or capture any new chances to succeed that exist in the current market. 

Some people are sitting back on NHS contracts and others have practice plan lists that are so busy that they don’t have to do anything else but turn up to make money like they’ve never made before. 

The second are those who are trying to create the space to make a better and bigger opportunity where crisis has existed. 

This situation that we find ourselves in will settle down and people will end up looking around and wondering where the opportunities have gone. 

You could wait for that or you could prepare yourself for winter by mending your roof while the sun is shining. 

Protecting your team, investing in your facility (putting in an extra surgery is improving the overall patient experience) or investing in your infrastructure for marketing and clinical care would be sensible things to do while you have lots of money in the bank. 

The other thing to do is to invest in yourself. 

If we imagine that opportunities are going to exist to do work at a higher level and that the amount of people providing that work will be limited, it may be sensible to try to bridge the gap between here and there to become one of those higher providing individuals. 

This might be making the jump from NHS practice to private practice or making the jump from basic restorative dentistry to more complex restorative dentistry or making the jump to implants or making the jump to do more Endodontics or any number of possibilities moving forward. 

Personal development is about personal development so, it’s fine to have a new dental chair or a new car but maybe better to invest a little bit in yourself to understand how to fish better. 

Learning how to fish will feed you for a lifetime and the lifetime value of personal development, done properly, is without question. 

We have just released our 2022 Education Programme and will be talking about it a lot in the coming weeks and months. 

I hope you’ll look at it and see if there’s anyway it can tie in with how you’ve decided to mend your roof while the sun is shining. 

We now have a history of people who have achieved extraordinary things and provided themselves with extraordinary amounts of lifetime value from the interactions that we’ve had. 

If you see something that you think might be for you, why not have a chat with us and we’ll see whether it’s a fit. 

Here’s the programme! 


Blog Post Number - 2856 

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Colin Campbell
Written by Colin Campbell
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