In a business, an organisation full of ideas and development and progress and projects, one of the things that’s coming to the surface is the expansion of our orthodontic services.
For those who aren’t dental, Orthodontics is braces but the world of braces has been turned upside down, almost even more so than the world of dental implants or restorative dentistry.
We’ve had an orthodontic service within our clinic for a long time, but I’ve held back on any further development of this service to a massive amount because we simply didn’t have the space or the head space to push that on with everything else that we were doing.
We now find ourselves in a position where we have everything in place to launch an extraordinary direct to the public, orthodontic service which is what will be happening over the next few weeks and months.
We can use proven tested models and routes to market, together with (what we humbly feel) is a brilliant business plan to provide an exceptional service in a cost-effective way.
And so, then this raises the questions of how we work with clear aligners.
The whole of the public want their braces done by clear aligners and that isn’t right, and it isn’t right for everyone.
Invisalign will tell us that they can do pretty much anything but the road to practice orthodontic success is littered with the corpses of dentists who’ve fallen and fell to patients whose expectations were not met.
We see them regularly in our clinic, the disenchanted patient who didn’t get what they thought they’d paid for.
In my own personal experience, I have three children and one of them was suitable for Invisalign (an extraordinary result by Andrew our orthodontist) but one has twin blocks and fixed braces and the other one has fixed braces.
And so, in preparation for this a year ago, Laurence Masters came to the practice to do a clear aligner master class on exactly what he feels (an extraordinary orthodontist) clear aligners can actually achieve.
Laurence is back again this year to tell the same story (updated) and I will be sat through what he’s got to say so that I understand it even more clearly the wonderful things that clear aligners can do but also the wonderful things that they can’t do and how other aspects of orthodontics are required for those cases.
This isn’t a very ‘sexy subject’ in terms of the fact that the average general dental practitioner just wants to put Invisalign into everything and get enough money to pay the bills.
But maybe you’re not an average general dental practitioner?
If you’d rather be good then this might be the class for you, click here.
Blog Post Number - 3048
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