Today, in my inbox, I was sent some analytics for someone else's practice.
This is not an uncommon situation in my life now, particularly since we've come together with Chris Barrow and the acquisition of that business and how we're exposed now to a much broader and wider base of business education and business education clients.
The analytics are interesting though, because they were presented in a way that was a surprise.
They were calculated using AI, bringing together data from practice management systems, accountancy, etc, and so able to be produced more quickly, I guess, than they were before, but nothing new.
The analytics that were presented were the same as the analytics that I have had in my clinic for about 15 years. It's just that for 15 years we've been manually processing these through spreadsheets and pivot tables and all of this type of stuff.
There's no doubt about it that AI produces that way more quickly and way more effectively and will reduce the amount of work that has to be done by the person who was doing that previously to allow you to direct them to someone else.
The point is this, though: when you have the answer, what will you do with it?
It becomes easy if you can take the data, gain insight from the data, and make things an awful lot better, but of course, the key to all of that is insight.
When I saw the figures today from this particular practice, there were some things that jumped out at me immediately; I'm sure they jumped out at Chris as well, who's looking at the figures, but they don't jump out to everybody.
It's only easy if you know the answer, and in fact, it's only easy if you know what to do with the answer.
If you don't, then ask and then learn and then teach. Surely that's the cycle we should all be in.
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