I had a basketball coach when I was a boy - John Ward.
Completely and utterly brilliant.
He had decided (entirely correctly) that the secret to basketball was shooting (well).
He would turn up at a training session all the time with the mantra: "The first thing you practise in basketball is shooting.
The second thing is shooting.
The third thing is... shooting.
And when you're fed up of shooting, and your hands are bleeding, then do more shooting".
It always stuck with me that.
Find the thing that shifts the needle in the largest direction that you want (assuming you know where you want your needle to go).
This is the strategy thing.
I know I bang on about this here and everywhere else all the time, but it has been the most important recipe in any success that we've ever achieved in clinical or teaching business.
It's how we've redesigned Extreme Business after we bought Chris's company and merged it with Campbell Academy Business Education.
It's how we will (I sincerely hope) massively influence the life of independent dental practitioners by showing them how to build this and then showing them how to implement it.
There's no point in having a vision without action, and there's no point in having action without vision, but the secret is to have vision first, which then drives the action, which then creates the vision, which then allows you to stop, reset the vision, reset the action and go again.
The first thing we do is the ITI Digital Entrepreneurial Program, which sets the strategy; better than that, but more expensive and more intense, is the five-day Bootcamp Course- that gets you there in short order.
But the mistake some people make is that it isn't finished there; then you get coached in the difficult bits, and then all of a sudden it's 36 months, and you're winning.
One doesn't work without the other, and the other without the other, but the key for us here, as we've been doing for years now, is to keep revisiting the strategy and then do the work.
The mantra's pretty simple. In fact, it's insanely simple; it's like the guy who cut the price of manufacturing Matchbox by taking sandpaper off one side.
Completely obvious when you see it, but not until then.
The courses are here - Dental Entrepreneurial Bootcamp, ITI Digital Dental Entrepreneurial Program
And Extreme Business is here - Extreme Business
It's time now, I think; I think we all know that.
Everyone can do the dentistry, can't they, but can anyone survive the rest?
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cohorts · now booking The plan you build this autumn is the one you run in 2027. Finish the year with a documented 1 to 3 year business plan and clear 90-day priorities, not just a longer list of things to do. Two routes, same outcome. Pick the one that fits how you work.
Extreme Business members save 30% on both programmes. |