I'd like to describe this to you in terms of a business project, but, of course, it's obvious that it's a sales pitch too, but hopefully for something which helps solve a problem or a difficulty, or some pain that you have, which are, after all, the very best of sales pitches.
In 2017, I decided to have my first ‘Christmas sabbatical’. I went off work on the 20th of December and did not return until the start of February. Immediately prior to that, I was chatting to a gentleman called Gary Marvin, who at that stage was the sales director for Straumann UK.
He knew that I was taking the time off work and was fascinated by it, and asked me what I was going to do. At that stage, I told him I was going to write a series of blogs about dental business, and ultimately that would become a course for dental business later and be the foundation.
He quickly cottoned on to that and asked me to write the course during my sabbatical, and that he would buy the places off of Straumann and put delegates onto the course.
And so it happened very quickly, quicker than I anticipated, at least, that we had a business course. At that stage, it was a one-year course. It was six 2-day modules, which ran over several months with projects in between deadlines and Zoom calls in between each of the days, it actually created an extraordinary community, and the people who did those early year-long business courses of ours are still great friends of ours, and we follow their progress intently and avidly and not without some small aspect of pride of having helped, at least in a small way to send them on their way.
Following that, though, it became harder and harder to convince people that to invest for a year in their business was worth it, and the last of the year-long business courses kind of fell flat round about 2020 and round about the COVID time, and we reinvented it as an online course which is now worldwide with the ITI and the Digital Dental Entrepreneurial programme, which allows you to access business education, the Campbell Academy style at your own pace, also as the Bootcamp which is no longer a year but a week where we kick the s**t out of people over the, over the space of a week.
The next boot camp course is in April, and it's now enormously popular, and it gives us a great buzz at the practice to provide it.
What we've identified, though, through the education of dental business, but also through the education of implant dentistry over a longer period of time, is that there is a cohort of people who come to The Campbell Academy (many of the guys who come), who want to stay in touch as part of a community together. That is quite easily identifiable, and it's clear to see that there are people who return back because of the community that we have created to do the master classes that we put on or our other courses.
And so around about 18 months ago, I realised that what we wanted to do was formalise the involvement of that community, the value in the community, and the value in being together. Overcoming problems, difficulties, issues that occur all the time in dental business (and clinical dentistry) in a safe place without judgment.
I also identified the fact that much of the education that currently occurs is ‘grandstand education’, so the showing of the perfection, which is, to me at least, demoralising and demotivating.
What we wanted was a place where ‘dentistry meets reality’, and so we built it in the Campbell Academy Clubhouse. The Clubhouse (features and benefits for the sales pitch here) is an extraordinarily designed online educational and collaborative space. Sure, it has lots and lots of online teaching material that you can access, and so can your team, but it also has spaces for discussion, for mentoring, for coaching and for live discussion face to face, to go over problems and to keep the community together.
It's a subscription-based service, and members will have access to live events that no one else has and access to The Campbell Academy faculty of clinicians and business coaches (including Chris Barrow) as part of the overall project.
There's a call to action button below.
It's £300 per month (plus VAT ) to access all the implant education, all the business education, all the Zoom calls, all the Slack channels, all the mentoring, and the face-to-face.
If you use it (like joining a gym), you will get way, way more value than that which you pay. If you have no intention of using it, obviously, don't join it. We are absolutely committed to looking after people within the TCA Clubhouse, like members of our own family (we discussed this at our Tuesday meeting just this week).
If you want to join the family or be reunited with the family that you met before, and go forward together to a better place, then why not have a look?
Try it for 3 months.
There's a founder's rate for people who come early, before the 10th of March, and then it goes to normal pricing.
I challenge you to come on it and to use it, and to not be better. I don't think that would be possible.
See you soon.