It happened with email, didn't it? And we all developed strategies to this.
We had junk mail folders and anti-spam filters and various different ways of filtering out the stuff that we didn't want aggressive and pernicious marketers to use to get to us.
But now the speed has changed, and the technology is different.
It's very difficult to tell what is fake and what isn't.
Very difficult to filter what you want and what you don't.
Very difficult to skim through everything that comes to see what's worth it and what isn't.
But that is the job now; in fact, it never changed.
Control of your incoming is everything.
Nearly 20 years ago, I wrote about drinking from a fire hose. Well, the fire hose just got much bigger and much, much more powerful. It’s kind of more like the Channel Tunnel, full of the Atlantic Ocean, trying to get into your mouth in a short period of time.
Better to close your mouth most of the time and only have a drink when you need it.
Blog Post Number - 4717