Years ago, I wrote a blog called Today We Decided on a Thing.
It was mystic and mysterious. It was basically the day that we had a meeting to decide that we were going to build a new practice, or at least start the project of looking at how to build a new practice. I think it might have been 5 years before we opened, and so this is a little bit disingenuous because we didn't decide and build this thing today; we started building it 18 months ago. But today, we start to build the interest and hopefully the excitement and the connection related to this thing.
The thing I'm talking about is The Campbell Academy Clubhouse. This is something that I conceptualised about 18 months ago, in the hope of trying to bring people together. What I can see is the loneliness in dentistry, the isolation, and the difficulty that many of us, most of us, feel at times.
As is always the case, you can never chase away darkness with darkness. The only way you can chase away darkness is with light, and we do this together, collaboratively as a group. We share the good times, and we share the bad times. If we know a little bit more than someone else, then we share. If they know a little bit more, then they help. If I have experienced a difficult thing before or something similar, then I tell you that it will be OK, and tell you why, and you do the same for me.
What I wanted to do was build something like the Rapha Clubhouse. Rapha Cycle Club (the cycle apparel company) was an extraordinary invention which has been polluted and bastardised in ways that we don't need to worry about here, but at its concept, and for years, was an extraordinary thing where people felt like they belonged.
It was based online and face-to-face. If you were an RCC member, you could go to a Rapha clubhouse in many different parts of the world and get free coffee and mix with people like you who liked the things you liked and who kind of thought the way you thought.
The best example I ever had of this was the one in Palma that I walked into with Alex nearly two years ago. I was stunned and taken aback by what it was like, how much I loved it.
Something that I was late to, that I hadn't experienced before.
What I got, though, was that we needed something like this in dentistry now, or I thought we did, or I think we do, or I hope we do. Somewhere where people can meet and join and talk, we can share things, experiences, wins, losses, but be completely honest, and so we developed a tagline
“Where dentistry meets reality”
And so, the clubhouse is launching, you'll see it in lots of different places. It's an extraordinary online experience built on the best learning management system the world has to offer (Docebo).
It's where we talk about cases that went right and those that went wrong. It's where we coach people if we can and help on an extraordinary communication platform that allows you to put your own cases down and ask questions to your friends, and for your friends to do the same for you. It allows you to be the hero and allows you to be the student, all in the same place. It has face-to-face events of its own, and it also has Zoom calls for coaching and mentoring for implant dentistry and for business.
At its launch, the clubhouse will be based around implant dentistry at every level, but also based around dental business, and so it's a place where you can join to find out how to do your implant dentistry better and how to run the business of your implant dentistry better, too.
There's no point in being a brilliant implant clinician if you can't find patients!
There'll be more and more details of this going forward from here, but I hope that you'll take the time to join the waiting list now and become a founder member.
Start to subscribe, start to learn, start to share, start to collaborate.
This is something different; I don't think this has been done before.
It's exciting.
Blog Post Number - 4365