Just because it sells doesn’t mean it’s right.
Just because everybody buys it doesn’t mean it’s the best thing for everybody.
We will all look back and laugh at the adverts that say ‘Doctor knows best’ for cigarettes from the 1920 and 30’s but very few people seem to complain that Coca Cola sponsor the Olympics despite the fact that the prediction is that the western world will be 50% clinically obese by 2030!
Wouldn’t it be great if we just sold what was right instead of just selling what will sell?
Blog post number: 1427