The Campbell Academy Blog

Hiding in plain sight

Written by Colin Campbell | 05/11/2026, 17:00

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The world changes quickly, and very quickly, we are all out of date now.

No one is an expert in everything, and faster and faster it's becoming the case that no one is an expert in anything.

We used to be in a situation where you could pretend that you knew almost everything about a subject, but now all someone needs is a phone to prove you wrong and to prove otherwise.

We're all hiding in plain sight now, all the time.

Trust is perhaps the only valuable commodity left.

Best to put your hand up and say you don't know, rather than pretend you do.

You'll be found out soon enough.

Making your mistakes with confidence used to be a well-trodden strategic path; it's running out of time.

Blog Post Number - 4714