Can you hear the things that are coming, these vast, large ponderous things that are just coming to the top of the hill?
They're just coming into view about to be front and centre for all of us for the rest of our lives.
Monsters, hyper-objects that we struggle to get our head around, so we just wait until we see them face to face, staring right at the whites of their eyes.
The climate crisis, it's already here, but it's not going to get better, is it? It's going to get worse.
It will frame everything we do and change how we live, but people don't want to hear that, so they put their fingers in their ears.
It would be better if we were prepared for that.
By 2030 they reckon that 70% of adults in the United Kingdom will be obese; that means I'm going to need new dental chairs in my practice so that people can sit on them, and so they will actually lift them, but there will be much greater problems than that won't there?
Along the same vein, we're already at the stage where 25% of children in the UK could be considered obese.
Where the royal f*ck is that going to end (they continue to build McDonald's and Starbucks and Dunkin Donuts and Greg's and Subway beside my practice and every other practice in the country).
The gap between the rich and the poor that's getting wider and wider and wider, and at some point, the poor will start to come for what the rich have.
That is what always happens, and that is what has always happened in the past.
On top of that, AI is just about to fundamentally change absolutely everything you completely do in most of the aspects of your life.
If you don't think so, you are blind and deluded. It is moving at a pace faster than you can see or hear.
It isn't coming, it's here, and that will change everything.
The pace of change is faster than I have ever seen.
I remember writing a blog about ten years ago called Riding the Wave of Change.
Even I (someone who is addicted to change) see the pace of this as pretty fast.
We need time out quietly to stop for a minute and decide which opportunities we will take and why, and then stick to a plan because this stuff is coming over the hill, whether we like it or not.
If you don't have a strategy to deal with it, it will deal with you.
In business, they might call that a PEST analysis.
Go and do your PEST.
Blog Post Number - 3485